Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9319 Articles

Data - Dec 18, 2025 Belgian court overturns data fine in direct marketing ruling

Brussels appeals court annuls GDPR reprimand for marketing campaign targeting age groups, finding health benefits justified processing under legitimate interest assessment.

by Luis Rijo

Data - Dec 18, 2025 Body cameras require immediate disclosure under GDPR, EU court rules

EU court clarifies body cameras trigger Article 13 GDPR requiring instant passenger notification, ending debate over whether observation-based data collection needs immediate transparency.

by Luis Rijo

AI - Dec 18, 2025 Google tells website owners nothing has changed for AI search

Google Search Relations team says traditional SEO practices remain effective for AI-powered search features despite industry pushing new optimization acronyms.

by Luis Rijo

Search - Dec 18, 2025 Apple expands App Store search ads with multiple placements arriving in 2026

Apple announced additional App Store search ad positions launching in 2026, automatically enrolling campaigns without modifications as competition intensifies.

by Luis Rijo

Audio - Dec 18, 2025 Bauer Media Audio brings Audiomob's gaming audio ads to eight markets

Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming.

by Luis Rijo

Data - Dec 18, 2025 German court finds shopping cart data may qualify as sensitive under GDPR

Wiesbaden court challenges narrow interpretation of health data protection after payment processor stored detailed information on pharmacy and sex shop purchases.

by Luis Rijo

AI - Dec 17, 2025 Google exec says AI search needs same SEO while publishers lose traffic

Nick Fox, Google's SVP defending AI search optimization stance while publishers report traffic losses

Nick Fox tells publishers to optimize for AI search like normal SEO on December 15 while rejecting standardized licensing deals for struggling small outlets.

by Luis Rijo

Data - Dec 16, 2025 Mozilla appoints new CEO as Firefox pivots toward AI browser

Anthony Enzor-DeMeo becomes Mozilla CEO on December 16, 2025, planning to transform Firefox into an AI-powered browser while maintaining user trust and privacy controls.

by Luis Rijo