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Luis Rijo
Frankfurt, Germany
10714 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Court blocks Perplexity's Comet browser from Amazon's accounts 9 min read

    Court blocks Perplexity's Comet browser from Amazon's accounts

    A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.

  • BLACKPINK's "GO" debuts at YouTube global #1 after three years away 19 min read

    BLACKPINK's "GO" debuts at YouTube global #1 after three years away

    BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.

  • IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl 8 min read

    IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl

    IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.

  • Spain fines Yoti €950,000 over biometric data and consent failures 13 min read

    Spain fines Yoti €950,000 over biometric data and consent failures

    Spain's AEPD fined Yoti Ltd €950,000 for three GDPR violations involving biometric data, invalid consent, and excessive data retention in its age verification app.

  • Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers? 10 min read

    Magnite's live soccer streaming playbook: can programmatic keep up with 1.4 billion viewers?

    Magnite outlines programmatic strategies for the 2026 FIFA World Cup, covering Live Stream Acceleration, Live Scheduler, and PMP deals for 104 matches across North America.

  • Spain's streamers are watching more - and advertisers are taking notice 9 min read

    Spain's streamers are watching more - and advertisers are taking notice

    Magnite's 2025 Spain study of 872 streamers reveals CTV co-viewing habits, live stream ad recall, and low awareness of shoppable and pause ad formats - key signals for programmatic buyers.

  • Nextdoor's AI click optimisation cut cost per click by 75% in UK beta 8 min read

    Nextdoor's AI click optimisation cut cost per click by 75% in UK beta

    Nextdoor launches AI-powered click optimisation for UK advertisers, cutting cost per click by 75% and quadrupling clicks for the same budget in beta tests.

  • Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed 10 min read

    Meta's Messenger gets a cryptographic shield nobody asked about - but everyone needed

    Meta yesterday detailed the cryptography and confidential computing architecture behind Advanced Browsing Protection in Messenger, a tool that scans malicious links inside end-to-end encrypted chats without exposing user URLs to its own servers.

  • Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up 8 min read

    Amazon Pharmacy adds Zepbound KwikPen at $299 as GLP-1 race heats up

    Amazon Pharmacy expands access to Eli Lilly's Zepbound KwikPen at $299/month, combining transparent pricing, same-day delivery, and GLP-1 savings for U.S. customers.

  • Bluesky taps WordPress veteran Toni Schneider as interim CEO 9 min read

    Bluesky taps WordPress veteran Toni Schneider as interim CEO

    Toni Schneider, True Ventures partner and Automattic founding CEO, takes over as interim CEO at Bluesky as Jay Graber shifts to Chief Innovation Officer role.

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