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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9322 Articles
DOOH   -   Dec 14, 2025 AI won't replace OOH creatives in 2026—it will finally set them free
Digital out-of-home billboard displays creative content in urban street scene with pedestrians and transit

Shawn Spooner predicts artificial intelligence will enhance out-of-home advertising creativity by automating planning tasks and enabling contextual testing at scale.

by Luis Rijo
AI   -   Dec 14, 2025 Most Americans doubt AI will enhance human abilities, new survey reveals
Most Americans doubt AI will enhance human abilities, new survey reveals

Survey of U.S. adults shows majorities view AI negatively for creativity and relationships, with younger users particularly skeptical despite heavy usage.

by Luis Rijo
Search   -   Dec 14, 2025 77% of UK marketers predict growth while AI stays out of creative roles
77% of UK marketers predict growth while AI stays out of creative roles

77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.

by Luis Rijo
Display   -   Dec 14, 2025 Google forces publishers into AI-powered Offerwall without asking first
Google forces publishers into AI-powered Offerwall without asking first

Google AdSense automatically enrolls active Offerwall publishers in machine learning optimization January 10, claiming 8.15% revenue gains while overriding manual controls.

by Luis Rijo
Data   -   Dec 14, 2025 Google quietly adds three states to privacy compliance toolkit
Google quietly adds three states to privacy compliance toolkit

Google AdSense expands state privacy regulations messaging to Indiana, Kentucky, Rhode Island on December 11, introducing automatic targeting for future states.

by Luis Rijo
Search   -   Dec 14, 2025 Google's Preferred Sources goes global with doubled click rates
Google's Preferred Sources goes global with doubled click rates

Google expands Preferred Sources globally on December 10, 2025 while launching commercial AI partnerships with publishers like The Guardian and Der Spiegel.

by Luis Rijo
AI   -   Dec 14, 2025 Recipe creators clash with Google over AI plagiarism and photo theft
Google AI displays Inspired Taste recipe content from 18 sites without proper website attribution

Recipe publishers report Google's AI features display complete recipes with errors, plagiarized content, and stolen photos without proper attribution.

by Luis Rijo
Retail   -   Dec 14, 2025 Two-thirds of retail sites fail mobile speed tests this holiday season
Two-thirds of retail sites fail mobile speed tests this holiday season

Major U.S. retailers struggle with mobile performance as 65% fail Core Web Vitals assessments while holiday shoppers spend over $1 trillion online.

by Luis Rijo
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