Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Sparkfly and PlayOn Sports today launched a closed-loop attribution channel targeting 27,000+ high school sports venues, connecting retail offers to verified purchases across GoFan, NFHS, and MaxPreps.
VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
A federal judge denied xAI's motion to block California's AB 2013 AI training data transparency law on March 4, finding constitutional claims insufficiently developed.
TAG awarded 307 seals to 196 companies in 2026, with 32 reaching Platinum status. Here's what the numbers reveal about ad fraud, brand safety, and transparency standards.
Anthropic filed a federal lawsuit today challenging a presidential ban on its Claude AI and a national security supply chain designation that threatens hundreds of millions in contracts.
Amazon Multi-Channel Fulfillment launches a dedicated German-language website, offering D2C brands EU-wide delivery in 1-3 days with no long-term contracts.
ChatGPT's first ad tech partner, Netflix's Conversion API, The Trade Desk's margin scrutiny, Google's TCF v2.3 enforcement, and search volatility defined this week.
Google published a new web crawling overview on March 3, 2026, detailing how Googlebot discovers, renders, and manages site access across 30+ years of web indexing.
noyb survey of 510 DPOs across 28 jurisdictions finds the EU Digital Omnibus misses what compliance professionals actually need to cut GDPR workload.
A San Francisco court on March 3 entered a final $50 million judgment against Meta over Facebook user data shared with third-party developers, imposing sweeping new compliance obligations lasting three years.
Mastercard and Google yesterday introduced Verifiable Intent, a cryptographic trust standard for AI agent payments, backed by IBM, Adyen, Fiserv, and six other partners.
