Most B2B marketers can't prove AI's role in their pipeline
Eight in ten B2B marketing leaders say AI visibility is a blind spot, with only 10% able to link AI touchpoints to revenue, new Agentcy research finds.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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AI bots crawl retail sites 198x more than Google, new report warns
AI bots crawl retail sites 198x more per visit than Google, bot traffic rose 5.4x in 2025, and 80% of websites are exposed to agent spoofing, per new research.
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Paramount+ and HBO Max to merge into one streaming giant with ~200M subscribers
Paramount CEO David Ellison confirmed Paramount+ and HBO Max will combine into a single streaming platform, creating a ~200 million subscriber rival to Netflix following the WBD acquisition.
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Apple Music's new AI tags put the honesty burden on labels
Apple Music today launched Transparency Tags requiring labels to disclose AI-generated music, artwork, and videos - but only if they choose to declare it.
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Old agency closes client's Google Merchant Center - what it wipes and how to recover
A forgotten agency wiped a Google Merchant Center account in March 2026. Here's exactly what gets deleted and how to rebuild within 24 hours - feeds, links, and all.
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Sallie's Backpack Media targets Gen Z with education-first ad network
Sallie launches Backpack Media on March 4, 2026, a first-to-market education media network targeting Gen Z, Gen Alpha, and families across owned properties, open web, and CTV.
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France's top court upholds Criteo's €40M GDPR fine - but the legal logic is contested
France's Conseil d'État upheld Criteo's €40M GDPR fine on March 4, 2026, covering 370M identifiers. Legal experts question the court's evidentiary reasoning on personal data.
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Comscore and Yahoo DSP target 2026 voters with CTV political audiences
Comscore and Yahoo DSP launch Proximic Political Audiences on March 5, bridging linear TV data and CTV targeting for 2026 House, Senate, and Gubernatorial races.
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Google's Liz Reid on why search won't die when AI answers everything
Google Search VP Liz Reid addresses AI Overviews growth, the ChatGPT rivalry, agents reshaping the web, and why personalization may be Search's strongest card.
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Axel Springer snaps up Telegraph for £575m - ousting DMGT at the last minute
Axel Springer agrees to acquire Telegraph Media Group for £575m, ending two years of ownership uncertainty at one of Britain's oldest newspapers, with digital subscriptions up 18% in 2024.
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Jeff Green bets $150M on Trade Desk as Wall Street doubts ad tech's future
Trade Desk CEO Jeff Green spent $150M of his own money buying TTD stock, citing AI conviction, a bigger TAM, and a dismissal of Wall Street's "software is dead" thesis.
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The app middle class is dying - and RevenueCat's data shows exactly how fast
RevenueCat's 2026 State of Subscription Apps reveals top apps growing 80% YOY while the bottom 25% shrink 33%, across 115,000 apps and $16B in revenue.
