Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
IAS expanded brand safety measurement to X profiles in January 2026, the same period X began deploying Grok AI as a pre-bid scoring engine to rebuild advertiser confidence lost since 2022.
WordStream analyzed 15,000+ Google Ads accounts and found average monthly waste of $1,127, with 29% recording zero conversions and negative keywords tripling conversion rates.
SparkToro and Datos yesterday published the broadest search market analysis yet, covering 41 websites in the US and EU/UK. Google leads at 73.7%, while AI tools reach only 3.2%.
Harvey Norman leads New Zealand's 2025 ad spend rankings, overtaking Foodstuffs NZ, as telecoms jump 25% and beverages rise $40.5m, per Nielsen Ad Intel data.
JCDecaux North America wins a 10-year advertising contract at Denver International Airport, the world's 10th busiest hub, pending Denver City Council approval.
Cloudflare's inaugural 2026 Threat Report reveals how attackers now exploit trusted cloud tools and stolen session tokens, bypassing MFA in 94% of bot-driven login attempts.
Formula 1 and Salesforce yesterday launched an Agentforce fan companion agent on F1.com, targeting 827 million fans with 24/7 AI support on 2026 technical regulations.
YouTube today expanded Studio payment activity to creators with multiple channels linked to one AdSense account, adding aggregated and per-channel data with 12-month history.
Amazon raises Spain investment to €33.7 billion at MWC26, targeting 29,900 annual jobs, €31.7 billion GDP contribution and full Aragón cloud coverage by 2035.
IAS detailed its Context Control Targeting system, showing 300% CTR gains for Samsung and a 39% cost-per-conversion drop for CPG brands through semantic page analysis.
AudienceProject this week launched its SaaS cross-media measurement platform in Poland, the largest ad market in Europe outside the big five, enabling reach and frequency tracking across open web, social media, online video, and CTV.
Shift Browser's 2026 AI Consumer Insights Survey of 1,448 Americans finds 81% concerned about AI data access while 32% use AI daily - with control demands shaping adoption.
