Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
High-Level Group paper maps Digital Markets Act interplay with AI competition as Brussels opens Google investigation on December 9, 2025, examining content usage terms.
Amazon expanded Same-Day Delivery for fresh groceries to over 2,300 U.S. cities by December 2025, with perishables becoming top sellers and Prime members shopping twice as often.
PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.
Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.
Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.
Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.
Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
