Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9331 Articles

Video - Dec 13, 2025 IAB Tech Lab releases CTV ad format standards for public comment

IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.

by Luis Rijo

Retail - Dec 13, 2025 November retail sales rise 4.53% as holiday spending meets forecast

Chart showing year-over-year retail sales growth declining from 6.81% in August to 4.53% in November 2025.

CNBC/NRF Retail Monitor shows November retail sales increased 4.53% year-over-year with flat monthly growth as Cyber Monday timing shifts spending patterns.

by Luis Rijo

Display - Dec 13, 2025 Unapproved peptides ads surge 208% as marketplaces see 276% sales growth

Research peptides website displaying vials marketed for laboratory use with purity claims

LegitScript data reveals explosive growth in problematic peptides advertising across social media, e-commerce, and online ads from 2020-2025 as enforcement remains light.

by Luis Rijo

AI - Dec 13, 2025 Analyst who forecasted social media advertising predicts AI platforms will become media giants in 2026

Debra Aho Williamson predicts AI platforms including ChatGPT and Perplexity will emerge as major advertising destinations in 2026, growing faster than social networks did.

by Luis Rijo

Display - Dec 13, 2025 Google launches Nano Banana Pro image model for advertising

Google Ads Nano Banana Pro branding showcasing advanced AI image generation for advertisers worldwide

Google introduces Nano Banana Pro, built on Gemini 3 Pro, bringing advanced image generation to Google Ads with multilingual text rendering and enhanced creative controls.

by Luis Rijo

Search - Dec 13, 2025 Google tests AI article summaries for select publishers amid traffic concerns

AI-generated story previews on Washington Post's Google News page with disclaimer and article links

Google launches AI-powered article overviews on December 10, 2025 for major publishers while smaller outlets face mounting traffic losses from AI features.

by Luis Rijo

Data - Dec 13, 2025 Meta settles Nigerian privacy case for $32.8 million

Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.

by Luis Rijo

Data - Dec 13, 2025 Netherlands raises serious concerns about EU Digital Omnibus privacy changes

Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.

by Luis Rijo