ShowHeroes buys Traffective to build Europe's biggest independent ad platform
ShowHeroes acquires Munich-based Traffective, creating a platform with 2,000 publisher partners and 25 billion monthly ad impressions across CTV, video and display.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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NIQ cuts CPG weekly reporting lag from nine days to two
NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.
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Netflix Ads gets Amazon audiences, Yahoo signals, and its own conversion API
Netflix expands its Ads Suite on March 4 with Amazon DSP audiences, Yahoo DSP behavioral signals, and a proprietary Conversion API tested by Tinuiti with 75%+ benchmark gains.
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Drowning in data: why U.S. advertisers can't trust their own measurement
CIMM and 4As today released a study of 197 marketers showing advertiser measurement confidence lags capability across TV and video, with 43% citing cross-platform gaps.
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Google caps AFS native style IDs at 100 per publisher account in June
Google today notified AdSense for Search publishers of a 100 native style ID limit per account, effective June 3, 2026, with automated cleanup starting April 4.
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PlayOn Sports hit with $1.1M fine for forcing students to accept tracking
California's privacy agency fined PlayOn Sports $1.1M for forcing students to click "agree" to ad tracking before using digital tickets at high school events.
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Meta rewrites click attribution rules, finally aligning with Google Analytics
Meta changes click-through attribution to count only link clicks for website and in-store conversions, ending years of measurement misalignment with third-party tools like Google Analytics.
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Google opens Canvas in AI Mode to all U.S. users, adds coding and writing
Google opens Canvas in AI Mode to all U.S. users in English, no Labs opt-in required, adding creative writing and coding support to the search tool.
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Spain fines FC Barcelona €500,000 for failing biometric data protection assessment
Spain's AEPD fines FC Barcelona €500,000 for an inadequate data protection impact assessment covering biometric facial and voice data of 143,000 members.
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The Trade Desk opens its ecosystem to everyone with OpenTTD
The Trade Desk today launched OpenTTD, a unified portal giving data providers, publishers, and brands API access to programmatic advertising tools across the open internet.
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Bonial buys cmmrcl.ly to build a retail media data powerhouse
Bonial acquires cmmrcl.ly from Axel Springer, creating a retail media hub with first-party data from 25+ partners including REWE, Rossmann, and OBI.
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Google forces Customer Match uploads to Data Manager API by April 1
Google will block Customer Match data uploads via the Google Ads API from April 1, 2026, requiring developers to migrate to the Data Manager API for all audience list management.
