Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9331 Articles

Video - Dec 12, 2025 Pinterest acquires tvScientific to expand into connected TV advertising

Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.

by Luis Rijo

Video - Dec 10, 2025 YouTube TV launches genre-based plans with sports focus in 2026

YouTube TV announces over 10 genre-specific subscription packages launching early 2026, including dedicated sports plan with ESPN networks and NFL add-ons.

by Luis Rijo

Search - Dec 10, 2025 Google Search Console adds weekly and monthly aggregation views

Google Search Console adds weekly and monthly data in Performance reports, addressing misaligned date comparison issues for website owners.

by Luis Rijo

Search - Dec 10, 2025 Google expands customization features as publisher partnerships enter AI era

Google launches Preferred Sources globally on December 10, 2025, while piloting AI-powered article overviews with major publishers including The Guardian.

by Luis Rijo

AI - Dec 10, 2025 GenAI app spending hits $824 million as marketers adopt AI agents

AppsFlyer reveals GenAI app advertising reached $824 million while 57% of marketers deploy AI agents for technical automation across $109 billion mobile market.

by Luis Rijo

Video - Dec 10, 2025 YouTube expands A/B testing to include titles alongside thumbnails

YouTube now allows creators with advanced features to test up to three title and thumbnail combinations over two-week periods, optimizing for watch time.

by Luis Rijo

Display - Dec 10, 2025 Google AdSense automates Offerwall optimization with machine learning

Google AdSense announces December 10 automatic enrollment in Offerwall optimization, using machine learning to boost revenue 8.15% and conversions 10.2% over manual metering.

by Luis Rijo

Retail - Dec 10, 2025 CMA opens investigations into eight firms over online pricing practices

UK regulator launches first enforcement actions under new consumer powers targeting drip pricing and hidden fees across ticketing, fitness, and retail sectors.

by Luis Rijo