YouTube's hidden controls: how viewers can shape what the algorithm shows them
YouTube today published an FAQ detailing how viewers can control recommendations and search results, from disabling watch history to suppressing specific channels.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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LiveRamp deploys live AI agents for audience building and cross-media measurement
LiveRamp today launches agentic AI upgrades enabling autonomous agents to build audiences, measure cross-media performance, and optimize ad spend with governed data access.
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NO BATIDÃO holds No. 1 globally as "Golden" fights back in surprise week
YouTube's Feb 20–26, 2026 music charts show NO BATIDÃO topping the global songs chart for an 18th week while Golden rebounds and Bruno Mars climbs fast in 15 territories.
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Google's TCF v2.3 deadline hits publishers
Google confirms TCF v2.3 became mandatory on March 1, 2026. Non-compliant publishers now risk ad requests defaulting to limited ads or being dropped entirely.
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Deutsche Telekom bets on AI inside phone calls - no app needed
Deutsche Telekom unveiled the Magenta AI Call Assistant at MWC Barcelona on March 2, 2026, embedding ElevenLabs voice AI directly into its network for real-time translation.
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Onetag buys Aryel to merge immersive creative with programmatic curation
Onetag acquires Aryel on February 28, 2026, combining immersive creative formats with AI-driven programmatic curation across 50,000 placements and 2,000 publishers.
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Google's secret thumbnail formula: schema.org and og:image both count
Google today clarified it uses both schema.org markup and the og:image meta tag to select image thumbnails in Google Search and Discover, updating its official documentation.
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Grok is now a brand safety tool
X deploys Grok AI for brand safety scoring, claiming 99%+ safety rates and 97%+ suitability scores as the platform tries to recover $1.18B in lost ad revenue.
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YouTube Premium Lite finally gets background play and downloads
YouTube Premium Lite adds background play and downloads for most non-music videos, narrowing the gap with full Premium. Shorts and music content stay excluded.
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BVDW's programmatic curation whitepaper finally defines what the term actually means
Germany's BVDW published a 12-page whitepaper in February 2026 on curation in programmatic advertising, setting role definitions, technical standards, and GDPR guidelines.
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Fifth Circuit rules oral consent beats FCC's written-only robocall rule
Fifth Circuit affirms TCPA allows oral consent for all pre-recorded calls, striking at FCC's written-consent requirement for telemarketing robocalls. What it means for marketers.
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UK launches landmark consultation on children's online world: what's at stake
UK government today opens a national consultation on children's digital wellbeing, covering social media age bans, AI chatbots, curfews, and age verification - open until 26 May 2026.
