FreeWheel warns IP-based ad targeting can miss 87% of households
IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Flipboard bets on indie journalism as Washington Post demolishes its newsroom
Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.
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Amazon's MCF 2026 preferred pricing hides a $50K cap most sellers miss
Amazon's MCF 2026 Preferred Pricing launched January 15 with tiered discounts and FBA credits, but a $50K cap reshapes savings math for high-volume sellers.
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OpenAI hits 900M users
OpenAI today announced 900M weekly ChatGPT users, 50M subscribers, and a $50B Amazon investment as part of a $110B funding round at a $730B valuation.
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Magnite's CTV bet pays off: 32% growth signals a streaming ad shift
Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.
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OpenTable turns dinner reservations into ad inventory for brands
OpenTable Media launched February 24, offering brands access to millions of high-income diners through first-party data, on-site display, email, and experiential campaigns.
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Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%
The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds.
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EU pushes Meta toward interim measures over WhatsApp AI lockout
EU Commission sends Meta a Statement of Objections over WhatsApp AI ban, considering interim measures to restore third-party AI access in the EEA.
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Spain's digital ad market hits €6.2bn — and CTV just changed everything
Spain's digital advertising market reached €6.211 billion in 2025, growing 11.2% year on year, driven by CTV's 48.4% surge and influencer marketing's continued rise.
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Finland's retail media map: IAB Finland charts who's who in a fast-moving market
IAB Finland published on February 25 the first comprehensive retail media landscape for Finland, mapping retailers, marketplaces, technology vendors, and B2B networks across the country.
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Migros bets on Criteo to crack Switzerland's untapped retail media market
Migros and Criteo launched Switzerland's first grocery retail media offering on February 26, 2026, bringing Sponsored Product Ads and Onsite Display Ads to migros.ch and the Migros app.
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Criteo shareholders back France-to-Luxembourg move in landslide vote
Criteo shareholders approved a cross-border conversion from France to Luxembourg on February 27, 2026, with 50.5 million votes in favour, clearing the path for a Q3 2026 legal redomiciliation.
