Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9337 Articles

Retail - Dec 07, 2025 Amazon consolidates ad platforms while expanding streaming and music features

Amazon merges DSP and Ads Console into unified Campaign Manager with AI agents. Prime Video adds news hub. Music launches 2025 Delivered. CEO discusses persistence.

by Luis Rijo

Data - Dec 07, 2025 AdClarity adds click-through rate benchmarking to ad intelligence platform

BIScience launched CTR competitive intelligence for AdClarity on December 5, 2025, enabling advertisers to benchmark engagement across display, video, social and in-app ads.

by Luis Rijo

AI - Dec 07, 2025 AI anxiety drives consumer privacy fears as data trust reaches crisis point

AI data training concerns jumped from 45% to 65% year-over-year as consumer privacy anxiety intensifies in 2025.

Verve survey reveals 65% of consumers worry about AI data training, while 97% demand transparency from publishers as privacy concerns intensify in 2025.

by Luis Rijo

Data - Dec 07, 2025 Looker Studio updates filters, charts, and connectors in November releases

Modern timeline chart in Looker Studio showing presidential terms with customizable bars and grid

Google introduced timeline chart modernization, parameter-enabled filter defaults, and expanded Google Ads metrics in Looker Studio's November 6 and 13 updates.

by Luis Rijo

Video - Dec 07, 2025 DoubleVerify urges streaming industry to adopt transparency standards

Measurement verification company calls for widespread adoption of content-level reporting and viewability standards as low CTV measurement adoption persists.

by Luis Rijo

Data - Dec 07, 2025 Meta removes 134 million scam ads in 2025 amid expanding fraud crisis

Meta announces extensive anti-scam measures at Global Anti-Scam Summit, removing 134 million scam ads in 2025 while user reports decline 50% over 15 months.

by Luis Rijo

Video - Dec 07, 2025 Amazon Prime Video adds free news hub for US streaming customers

Prime Video launches dedicated news destination on December 3, 2025, offering 24/7 access to ABC, CBS, CNN, NBC News and hundreds of channels at no additional cost.

by Luis Rijo

Data - Dec 07, 2025 Bombora audiences reach Reddit's 116 million daily users for B2B targeting

Bombora B2B audience targeting categories including marketing, technology, and healthcare sectors

Consent-driven B2B audience data expands to Reddit platform through partnership with Bombora, enabling advertisers to activate 19,000 intent-based segments.

by Luis Rijo