Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
ODDITY Tech reported record full-year 2025 revenue of $810 million while disclosing a severe disruption in user acquisition costs linked to algorithm changes at its largest advertising partner, triggering a stock collapse that has wiped over 66% of the company's market value in a single month.
Google plans to test giving vertical search services top billing in European search results for hotels, flights, and restaurants as EU fine pressure grows under DMA.
Anthropic CEO Dario Amodei refused Pentagon demands to remove AI safeguards on mass surveillance and autonomous weapons, triggering an unprecedented supply chain designation threat.
UK's ICO fines Reddit £14.47m for failing to verify users' ages and processing children's data without a lawful basis, marking a significant UK enforcement action.
UK's ICO fined MediaLab £247,590 for failing to protect children on Imgur, finding no age checks were in place from September 2021 to September 2025.
The US programmatic market entered 2026 with a sharp post-holiday CPM reset, though strong annual growth and rising secure signal adoption point to a maturing ecosystem with shifting identity dynamics.
JamLoop and Aristotle launched ActiveVoter™ on February 26, a CTV product that removes already-voted households from political ad delivery using state early voting files.
IP addresses match postal records just 13% of the time, according to a CIMM study. FreeWheel explains why deterministic data - not raw IPs - is key to CTV targeting accuracy.
Flipboard onboarded dozens of independent publishers in February 2026, using algorithm boosts and human editors to fight Google Zero and media consolidation. 158 characters.
Amazon's MCF 2026 Preferred Pricing launched January 15 with tiered discounts and FBA credits, but a $50K cap reshapes savings math for high-volume sellers.
OpenAI today announced 900M weekly ChatGPT users, 50M subscribers, and a $50B Amazon investment as part of a $110B funding round at a $730B valuation.
Magnite reports Q4 2025 revenue of $205.4 million, up 6%, with CTV contribution ex-TAC surging 20% - or 32% excluding political - as streaming takes over.
