Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9337 Articles

Data - Dec 07, 2025 Wikipedia's most-read articles of 2025 reach 2.4 billion hours

Wikimedia Foundation reveals Charlie Kirk assassination, Deaths in 2025 page, and serial killer Ed Gein top Wikipedia's most-read articles with traffic exceeding 44 million views.

by Luis Rijo

Data - Dec 07, 2025 FTC sends $15.3 million in refunds to Avast antivirus customers

Federal Trade Commission distributes nearly $15.3 million to 103,152 Avast customers through checks, PayPal and Zelle following June 2024 settlement over deceptive privacy claims.

by Luis Rijo

Video - Dec 07, 2025 RTL cuts 600 German jobs as broadcaster confronts streaming shift

Europeans watch more linear TV (45%) than Americans while US viewers prefer streaming platforms.

RTL announces 600 job cuts in Germany citing weak TV ad revenue, just weeks after presenting TV Key Facts 2025 showing viewing strength.

by Luis Rijo

Data - Dec 07, 2025 IAB Europe adds multilingual support to DSA transparency guidelines

IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure.

by Luis Rijo

Social - Dec 07, 2025 X terminates European Commission's ad account after €120 million fine

X head of product Nikita Bier terminated the European Commission's advertising account on December 7, 2025, two days after the EC imposed a €120 million DSA fine.

by Luis Rijo

Data - Dec 07, 2025 German court asks EU to clarify IP address data protection rules

Court seeks guidance on whether dynamic IP addresses constitute personal data when transferred to third parties who cannot identify users.

by Luis Rijo

Data - Dec 06, 2025 California privacy law updates take effect January 1, 2026

California's CCPA updates bring new consumer data protection requirements for businesses selling or sharing personal information, effective January 1, 2026.

by Luis Rijo

Video - Dec 06, 2025 IAB Tech Lab releases Deals API to streamline programmatic transactions

IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals.

by Luis Rijo