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Luis Rijo
Frankfurt, Germany
10723 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Grindr's ad revenue grows 37% as platform bets big on direct deals 8 min read

    Grindr's ad revenue grows 37% as platform bets big on direct deals

    Grindr's indirect revenue hit $74M in 2025, up 37% year-over-year, driven by programmatic strength and direct brand sales as the LGBTQ+ platform expands its ad strategy.

  • CJEU takes on FATCA: EU's top court to rule on banking data sent to the US 10 min read

    CJEU takes on FATCA: EU's top court to rule on banking data sent to the US

    The Court of Justice of the EU today registered case C-804/25, putting 13 questions on FATCA's compatibility with GDPR and EU privacy law before its judges.

  • Google's patent to replace your website with an AI page could change search forever 9 min read

    Google's patent to replace your website with an AI page could change search forever

    Google's newly granted patent US12536233B1 reveals a system that scores landing pages and replaces low-quality ones with AI-generated pages personalized per user search history.

  • Google's text guidelines beta goes global for AI Max and Performance Max 6 min read

    Google's text guidelines beta goes global for AI Max and Performance Max

    Google today expanded text guidelines beta globally for AI Max and Performance Max, giving all advertisers up to 25 term exclusions and 40 messaging restrictions to control AI-generated ad copy.

  • France's CNIL puts session replay tools under the privacy microscope 9 min read

    France's CNIL puts session replay tools under the privacy microscope

    France's CNIL today launched a public consultation on session replay tools, setting strict consent and data minimization rules for website tracking technology used by millions of sites.

  • Apple rolls out Maximize Conversions to all App Store advertisers - what it means 8 min read

    Apple rolls out Maximize Conversions to all App Store advertisers - what it means

    Apple today made its Maximize Conversions bid strategy available to all App Store advertisers, replacing the older CPA cap approach with a target-CPA system that uses an automated bidder and Search Match to drive installs at scale.

  • 7 min read

    AudienceProject and The Trade Desk unite on CTV measurement across Europe

    AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe.

  • Kantar Media exits Kantar Group and relaunches as Fifty5Blue 7 min read

    Kantar Media exits Kantar Group and relaunches as Fifty5Blue

    Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.

  • Gracenote bets big on AI: why Samsung and Google both need its TV data 9 min read

    Gracenote bets big on AI: why Samsung and Google both need its TV data

    Gracenote's metadata deals with Samsung and Google reveal how structured entertainment data has become a critical input for AI-powered content discovery in 2026.

  • Anthropic clarifies what its three web crawlers do - and how to block them 7 min read

    Anthropic clarifies what its three web crawlers do - and how to block them

    Anthropic today updated its crawler documentation, detailing ClaudeBot, Claude-User, and Claude-SearchBot - what each collects and what blocking them means for site visibility.

  • Luma AI puts $1M on the line for creatives to crack Cannes Lions with AI 8 min read

    Luma AI puts $1M on the line for creatives to crack Cannes Lions with AI

    Luma AI today revealed an 18-person jury for its Dream Brief competition offering $1 million to any team that wins a 2026 Cannes Lions Gold Lion using its platform.

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