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Luis Rijo
Frankfurt, Germany
10723 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • California bill targets secret recordings by smart glasses in workplaces 8 min read

    California bill targets secret recordings by smart glasses in workplaces

    California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.

  • Workers bet on AI to write articles, but the data shows cracks 8 min read

    Workers bet on AI to write articles, but the data shows cracks

    Article writing dominates AI automation with 35 million uses - 5x more than any other task. New Paligo research reveals where workers are really deploying LLMs, and where they aren't.

  • Google sued over RTB data transfers to Baidu, ByteDance, and Temu 11 min read

    Google sued over RTB data transfers to Baidu, ByteDance, and Temu

    A class action filed Feb. 19 in California accuses Google of transmitting Americans' browsing data to Chinese-affiliated ad partners via real-time bidding, violating federal national security rules.

  • VIOOH and JCDecaux bring 32% of Ireland's digital OOH to programmatic 8 min read

    VIOOH and JCDecaux bring 32% of Ireland's digital OOH to programmatic

    VIOOH and JCDecaux Ireland today announced a programmatic DOOH partnership giving buyers access to 288 screens, 311 million monthly impressions and 32% of the Irish market.

  • Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet 8 min read

    Ventura Ecosystem launches with V and Nexxen as CTV's open marketplace bet

    The Trade Desk today launched the Ventura Ecosystem, bringing V's 50M-device OS and Nexxen's full-stack ad tech into a shared CTV marketplace built on OpenPath and UID2.

  • Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP 7 min read

    Channel99 connects B2B marketing data to ChatGPT, Copilot and Claude via MCP

    Channel99 today launched an MCP server giving B2B marketers real-time access to cross-channel performance data inside ChatGPT, Microsoft Copilot, and Claude - capturing 10x more signals than traditional attribution tools.

  • Ogury brings persona-based targeting to CTV, challenging genre-based buying 8 min read

    Ogury brings persona-based targeting to CTV, challenging genre-based buying

    Ogury today extended its persona-based advertising to Connected TV, letting brands activate the same audience framework across mobile, desktop and CTV within a single platform.

  • Clinch adds AI template catalog to Flight Control's digital asset library 7 min read

    Clinch adds AI template catalog to Flight Control's digital asset library

    Clinch today launched a Creative Template Catalog inside Flight Control's Digital Asset Library, adding AI auto-tagging and atomic asset-level optimization for omnichannel ad campaigns.

  • VAB and TVision report: premium video beats YouTube on every CTV metric 10 min read

    VAB and TVision report: premium video beats YouTube on every CTV metric

    New VAB and TVision data shows premium video platforms deliver 33% stronger co-viewing, 49% longer sessions, and 18% higher sustained attention than YouTube on CTV.

  • Infillion buys Catalina to lock in $600B in annual purchase data 7 min read

    Infillion buys Catalina to lock in $600B in annual purchase data

    Infillion acquires Catalina's deterministic purchase intelligence network, giving the composable ad platform exclusive access to 130 million U.S. households and $600 billion in annual consumer spending data.

  • NO BATIDÃO knocks Golden off the top of YouTube's global chart 16 min read

    NO BATIDÃO knocks Golden off the top of YouTube's global chart

    YouTube's Feb 13–19, 2026 music charts show NO BATIDÃO claiming both the global songs and global Shorts number one, ending weeks of KPop Demon Hunters dominance.

  • JWX bets publishers can fight social with swipeable vertical video 8 min read

    JWX bets publishers can fight social with swipeable vertical video

    JWX launched Vertical Video on February 19, 2026, giving publishers a one-line JavaScript tool to create swipeable, social-like experiences on owned properties amid search traffic declines.

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