Amazon's new AI agent rules shake up sellers before March 4 deadline
Amazon's Business Solutions Agreement update effective March 4, 2026, introduces a formal Agent Policy requiring AI agents to identify themselves and comply with new rules.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Amazon Brand Stores API exits beta - what brands can now automate
Amazon's Brand Stores management API reaches general availability in February 2026, giving advertisers programmatic control over storefront content at scale for the first time.
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84% of marketers work overtime - Adobe study exposes the productivity crisis
Adobe's new study of 1,106 US workers finds marketers lose 91 business days yearly to low-impact tasks, with 32% quitting due to poor work management.
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Adjust's 2026 mobile app report: finance sessions up 21%, gaming CPI jumps 30%
Adjust's Mobile App Trends 2026 report shows finance app sessions up 21%, gaming CPI rising 30%, and ATT opt-in rates climbing to 38% globally.
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Reddit tests AI shopping carousels in search, using DPA partner catalogs
Reddit is testing interactive product carousels inside its search results for a small group of U.S. users, pulling from Dynamic Product Ads partner catalogs and community discussions to surface buy links.
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Google AdSense anchor ad bug trapped iOS users for six days
A Google AdSense bug starting February 13 left anchor and vignette ads unclosable on iOS devices for six days, inflating CTR data and cutting publisher revenue.
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Google's Meridian gets a Scenario Planner to close the MMM usability gap
Google launched Scenario Planner for Meridian on Feb 19, 2026, giving marketers a code-free interface to run real-time budget scenarios and ROI estimates with its open-source MMM.
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Walmart Connect hits 41% growth as ad business nears $6.4B
Walmart's global advertising business grew 46% to nearly $6.4 billion in FY26, with Walmart Connect up 41% in Q4, VIZIO triple-digit gains, and Sparky driving higher basket values.
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Viaplay locks all EFL Championship rights in Nordics until 2028
Viaplay Group secured all broadcast rights to the EFL Championship across every Nordic market in a new multi-year deal running until 2028, covering all matches live.
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BVDW pushes education over bans for child safety online
Germany's BVDW calls for media literacy and risk-based age verification to protect minors online, backed by a Civey survey of 2,500 people conducted February 3-4, 2026.
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Amazon narrows OTDR enforcement: only worst listings face deactivation from Feb 28
Amazon limits OTDR deactivation to worst-performing seller-fulfilled listings from February 28, 2026, replacing blanket account penalties with targeted enforcement. 158 chars
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LiveRamp and Scowtt bet on CRM signals to fix ad optimization
LiveRamp partners with Scowtt to integrate predictive AI models using first-party CRM data, promising 40%+ ROAS gains across major ad platforms and programmatic destinations.
