Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
UC Berkeley's Center for Long-Term Cybersecurity releases first comprehensive risk-management profile for autonomous AI agents, establishing governance controls for systems that can independently execute decisions, use tools, and pursue goals with minimal human intervention.
OpenAI monetization head envisions future where small businesses create campaigns through prompts instead of hiring performance marketers to run ChatGPT ads.
Similarweb this week launched AI Studio, an enterprise platform turning natural language questions into comprehensive market research in seconds.
Research shows video delivers 95% message retention compared to 10% for text, but only when following three critical principles Adobe identified for B2B brand building.
Google launches streamlined removal process for non-consensual explicit imagery, allowing multiple image submissions and ongoing protection through automated filters.
IAB Tech Lab receives donation of AI-powered taxonomy mapper from Mixpeek, accelerating Content Taxonomy 2.x to 3.1 migration from weeks to seconds using TF-IDF and LLM methods.
Meta this week rolled out AI-powered features on Facebook allowing users to animate profile pictures with preset options and restyle Stories through generative AI prompts.
Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.
AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.
New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.
Microsoft updates AI marketer's guide with technical explanations of how large language models surface brands through paid placements and organic visibility strategies.
Meta announces construction of a 1-gigawatt data center campus in Lebanon, Indiana, representing over $10 billion in infrastructure investment and community commitments including 4,000 construction jobs and 300 operational positions.
