Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9337 Articles

AI - Nov 30, 2025 Meta's AI automation draws skepticism from advertisers despite performance claims

Marketing professionals question Meta's Advantage+ automation effectiveness as November 2024 concerns resurface following ongoing control tensions.

by Luis Rijo

Search - Nov 30, 2025 Indian court orders Google to remove URLs from search in defamation case

An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.

by Luis Rijo

Data - Nov 30, 2025 CNIL fines Vanity Fair publisher €750,000 for cookie violations

French data protection authority penalizes LES PUBLICATIONS CONDE NAST for depositing tracking cookies without consent and failing to honor user refusals.

by Luis Rijo

AI - Nov 30, 2025 Italy opens antitrust probe into Meta over WhatsApp AI chatbot exclusion

Italian competition authority launches precautionary measures against Meta for excluding rival AI chatbot providers from WhatsApp starting October 15, 2025.

by Luis Rijo

AI - Nov 30, 2025 Germany tests algorithmic transparency through landmark enforcement cases

Four German legal actions against X, TikTok, Amazon, and Meta probe platform algorithms under DSA, GDPR, and AI Act, establishing precedents for democratic accountability.

by Luis Rijo

Display - Nov 26, 2025 Marketers report news advertising outperforms campaign baselines by 60%

DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency.

by Luis Rijo

DOOH - Nov 25, 2025 Broadsign acquires Place Exchange in out-of-home consolidation deal

Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

by Luis Rijo

Video - Nov 25, 2025 Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover

Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.

by Luis Rijo