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Luis Rijo
Frankfurt, Germany
10723 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • UK watchdog lets Apple and Google write their own rulebook 10 min read

    UK watchdog lets Apple and Google write their own rulebook

    CMA accepts non-binding commitments from Apple and Google on app review transparency while competitors demand stricter antitrust enforcement on mobile platforms.

  • Amazon eyes June for Prime Day 2026 in quarterly revenue reshuffle 11 min read

    Amazon eyes June for Prime Day 2026 in quarterly revenue reshuffle

    Industry speculation points to June 23-26, 2026 timing for Prime Day as Amazon seeks to redistribute promotional revenue across fiscal quarters.

  • Europe's top court hands data controllers new weapon against privacy watchdogs 11 min read

    Europe's top court hands data controllers new weapon against privacy watchdogs

    Court of Justice rules companies can directly challenge European Data Protection Board binding decisions, overturning lower court and potentially reshaping GDPR enforcement across the bloc.

  • Council of Europe unveils AI discrimination playbook for regulators 8 min read

    Council of Europe unveils AI discrimination playbook for regulators

    Council of Europe releases comprehensive guidelines showing equality bodies how to use EU AI Act provisions to detect and remedy algorithmic discrimination across welfare, employment, and law enforcement.

  • Bing gives publishers first look at how AI systems cite their content 8 min read

    Bing gives publishers first look at how AI systems cite their content

    Microsoft introduces AI Performance dashboard in Bing Webmaster Tools, showing publishers citation data from Copilot and AI-generated answers for the first time.

  • Amazon Pharmacy's 4,500-city prescription blitz targets pharmacy deserts by year-end 9 min read

    Amazon Pharmacy's 4,500-city prescription blitz targets pharmacy deserts by year-end

    Amazon Pharmacy will nearly double its geographic reach for same-day medication delivery by the end of 2026, adding nearly 2,000 cities and towns to a network that addresses growing medication access challenges across the United States.

  • Nearly 15% of top 10 pages vanished after Google's December update 9 min read

    Nearly 15% of top 10 pages vanished after Google's December update

    SE Ranking analyzed 100,000 keywords across 20 niches revealing 15% of top 10 pages dropped from top 100 after Google's December 2025 core update, while domains 15+ years old still dominate.

  • iSpot's AI agent promises to end the TV creative guessing game 10 min read

    iSpot's AI agent promises to end the TV creative guessing game

    iSpot launches SAGE, an agentic AI platform analyzing 2.5 million ads and 100 million consumer survey responses to accelerate TV advertising creative decisions.

  • ChatGPT sends 190x less traffic than Google despite 12% search volume 9 min read

    ChatGPT sends 190x less traffic than Google despite 12% search volume

    ChatGPT handles 12% of Google's search volume but sends 190 times less traffic to websites with a 96% lower click-through rate than Google's search engine.

  • How fraudsters scored big during Super Bowl LX while AI agents surged 10 min read

    How fraudsters scored big during Super Bowl LX while AI agents surged

    HUMAN Security data shows scraping attacks jumped 35% during Super Bowl LX with 74 million retail attacks blocked, while financial account takeover surged 3,600%.

  • Podcast ad spending hits 32% growth but you won't believe what's driving it 13 min read

    Podcast ad spending hits 32% growth but you won't believe what's driving it

    Magellan AI's Q4 2025 report shows podcast advertising surged 32% year-over-year, with shaving brands leading 77% growth as 1,482 new advertisers test the channel.

  • Chrome's WebMCP could end AI agents' pixel-parsing nightmare 13 min read

    Chrome's WebMCP could end AI agents' pixel-parsing nightmare

    Chrome today opened its WebMCP Early Preview Program, enabling websites to expose structured tools for AI agents through declarative and imperative APIs.

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