Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9342 Articles

AI - Nov 30, 2025 Italy opens antitrust probe into Meta over WhatsApp AI chatbot exclusion

Italian competition authority launches precautionary measures against Meta for excluding rival AI chatbot providers from WhatsApp starting October 15, 2025.

by Luis Rijo

AI - Nov 30, 2025 Germany tests algorithmic transparency through landmark enforcement cases

Four German legal actions against X, TikTok, Amazon, and Meta probe platform algorithms under DSA, GDPR, and AI Act, establishing precedents for democratic accountability.

by Luis Rijo

Display - Nov 26, 2025 Marketers report news advertising outperforms campaign baselines by 60%

DoubleVerify survey of 1,970 marketing professionals reveals news environments deliver superior campaign results despite lingering concerns about content adjacency.

by Luis Rijo

DOOH - Nov 25, 2025 Broadsign acquires Place Exchange in out-of-home consolidation deal

Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.

by Luis Rijo

Video - Nov 25, 2025 Alphonso founders sue LG Electronics over $1.5 billion advertising tech takeover

Alphonso Inc. founders filed suit November 10 alleging LG Electronics orchestrated systematic scheme to suppress company valuation and eliminate minority shareholder rights.

by Luis Rijo

Search - Nov 25, 2025 Adthena detects ads in Google AI Overviews across 25,000 searches

Finance and Retail AI Overviews rise sharply with query length, peaking at 80% for 9-10 word searches.Retry

Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.

by Luis Rijo

Data - Nov 25, 2025 MRC and IAB release attention measurement guidelines for advertisers

The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.

by Luis Rijo

Search - Nov 24, 2025 Microsoft Advertising retires mobile app in January 2026

Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.

by Luis Rijo