Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9344 Articles

Data - Nov 25, 2025 MRC and IAB release attention measurement guidelines for advertisers

The Media Rating Council and Interactive Advertising Bureau issued comprehensive attention measurement guidelines in November 2025 after industry feedback.

by Luis Rijo

Search - Nov 24, 2025 Microsoft Advertising retires mobile app in January 2026

Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.

by Luis Rijo

Data - Nov 24, 2025 EU opens cloud gatekeeper probes for Amazon and Microsoft

European Commission launches three market investigations examining whether Amazon Web Services and Microsoft Azure should face Digital Markets Act regulation.

by Luis Rijo

Retail - Nov 24, 2025 Revolut integrates payment service into Booking.com checkout globally

Fintech company adds one-click payment option for 65 million customers across online travel platform, marking two-year development effort with rewards incentives.

by Luis Rijo

Social - Nov 23, 2025 LinkedIn outlines seven promotion tactics for newsletter subscriber growth

LinkedIn publishes comprehensive guide on newsletter promotion including Article Ads, influencer partnerships, and cross-platform strategies.

by Luis Rijo

Retail - Nov 23, 2025 Commerce media maturity lags across industries despite $1.3 trillion growth

Koddi study reveals only 13% of commerce media networks are trailblazers while 49% remain nascent, despite projected $1.3 trillion market by 2030.

by Luis Rijo

Video - Nov 23, 2025 Kiswe launches cloud platform for multi-destination streaming distribution

Streaming technology company Kiswe announced Kiswe Core on November 18, enabling content owners to distribute single-source feeds across multiple platforms automatically.

by Luis Rijo

Data - Nov 23, 2025 Guardian unveils five cultural shifts reshaping Australian media habits

Guardian Advertising releases Shift Happens 2025 report showing Australians wake earlier, work flexibly, embrace home life, and optimize time amid changing media consumption.

by Luis Rijo