Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9344 Articles

AI - Nov 23, 2025 Kantar forecasts ten marketing trends for 2026 strategic planning

Research firm identifies AI agents, retail media networks, and creator content among critical shifts affecting brands as marketing landscape prioritizes intelligent systems.

by Luis Rijo

AI - Nov 23, 2025 IAB Australia publishes LLM prompting guide for marketing professionals

IAB Australia's four-part prompting framework showing Context, Role, Objective, and Task components.

IAB Australia AI Working Group releases comprehensive guide on November 19, 2025, providing prompt engineering framework for digital advertising stakeholders.

by Luis Rijo

DOOH - Nov 23, 2025 Programmatic DOOH delivers 20x better carbon efficiency than display ads

VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.

by Luis Rijo

AI - Nov 23, 2025 Brussels proposes sweeping GDPR changes to benefit AI developers

European Commission prepares major privacy law amendments allowing AI companies to process personal data under legitimate interest, marking shift in data protection policy.

by Luis Rijo

Data - Nov 23, 2025 Data governance emerges as critical role for programmatic professionals

Agencies face talent gaps as privacy regulations and AI create demand for specialists understanding campaign execution and data quality frameworks.

by Luis Rijo

Video - Nov 23, 2025 Prime Video extends UEFA Champions League broadcasting rights to 2031

Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.

by Luis Rijo

AI - Nov 23, 2025 Data governance gap exposes AI confidence crisis across industries

September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.

by Luis Rijo

Retail - Nov 23, 2025 Austrian retail ads achieve 29% recall, exceeding digital ad benchmark

Austrian retail advertising recall rates by category, November 2025 IAB AdSuccess Handel study data

IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.

by Luis Rijo