Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9347 Articles

Video - Nov 23, 2025 Prime Video extends UEFA Champions League broadcasting rights to 2031

Prime Video has renewed UEFA Champions League broadcasting rights in the United Kingdom, Germany, and Italy for an additional four years through the 2030/31 season.

by Luis Rijo

AI - Nov 23, 2025 Data governance gap exposes AI confidence crisis across industries

September 2025 survey exposes critical gap: enterprises claim AI readiness yet lack data governance foundations needed for autonomous systems to succeed.

by Luis Rijo

Retail - Nov 23, 2025 Austrian retail ads achieve 29% recall, exceeding digital ad benchmark

Austrian retail advertising recall rates by category, November 2025 IAB AdSuccess Handel study data

IAB Austria's AdSuccess Handel 2025 report reveals retail advertising achieved 28.6% recall rates in November 2025, surpassing overall digital benchmarks.

by Luis Rijo

Retail - Nov 23, 2025 German shoppers favor impulse deals over planning for Black Friday 2025

Two-thirds of Germans shop Black Friday for deals, yet only one-third use fixed lists as repair choices beat new purchases in consumer survey.

by Luis Rijo

Display - Nov 23, 2025 Google argues DOJ ad tech breakup risks business disruption

Google Ad Manager platform facing potential breakup in DOJ antitrust remedies trial conclusionRetry

The remedies trial concludes with testimony from publishers, advertisers, and executives describing potential impacts of forced divestiture.

by Luis Rijo

Video - Nov 22, 2025 RTL Group cuts 2025 profit outlook as TV ad market weakens

RTL Group CEO Thomas Rabe announces revised 2025 financial guidance amid TV advertising decline

RTL Group reduced full-year adjusted EBITA guidance to €650 million from €780 million on November 18, 2025, as German and French TV advertising markets decline.

by Luis Rijo

Data - Nov 22, 2025 Younger shoppers drive holiday optimism despite economic uncertainty

Gen Z and millennials lead in saving, debt paydown, and credit usage across all generations

TransUnion data shows 65% of millennials optimistic about finances while 58% of Americans plan to spend over $250 this holiday season, up from 56% last year.

by Luis Rijo

Display - Nov 22, 2025 Judge signals skepticism of Google ad tech breakup at closing arguments

Federal court closing arguments on November 21 showed Judge Brinkema expressing doubt about AdX divestiture timeline while DOJ pushed structural remedies.

by Luis Rijo