Spotify engineers haven't coded since December as AI transforms development
Streaming giant reports developers using Claude exclusively while hitting record 751M users and €701M operating income.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Dentsu abandons international sale, appoints Japan chief as global CEO after $2.18 billion loss
Dentsu names Takeshi Sano as global CEO while scrapping sale of international operations after recording $2.18 billion loss driven by goodwill impairment charges.
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Europe's privacy watchdogs reject Commission's plan to narrow GDPR protections
European data protection authorities strongly oppose proposed GDPR changes in Digital Omnibus, warning modifications would weaken privacy rights rather than simplify compliance.
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EU watchdog tightens grip on data privacy officers with dismissal veto power
European Data Protection Supervisor establishes binding framework requiring prior consent for dismissing data protection officers across EU institutions.
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Shoppers click more but buy less
Consumers researched extensively but purchased selectively in 2025 as clicks surged 2% while transactions fell 5% across 2,300 U.S. retail brands, signaling fundamental changes in purchase journeys.
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Netflix soundtrack holds YouTube's top spot as regional charts splinter
Golden from KPop Demon Hunters maintains global #1 with 39.8M views while Big Guy tops US charts, revealing platform's territorial fragmentation.
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AI coding tools could be stealing tomorrow's expertise while boosting today's productivity
Anthropic research reveals AI assistance reduces coding quiz scores by 17% even as developers complete tasks faster, challenging assumptions about skill development in an AI-augmented workplace.
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Czech internet association seeks developer for political ad transparency system ahead of EU deadline
SPIR announced a tender for a centralized political advertising transparency notification system to meet EU regulation requirements by April 2026.
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Disney faces $2.75 million fine for broken streaming privacy controls
California Attorney General announces Disney settlement over CCPA violations affecting opt-out requests across Disney+ and Hulu streaming platforms.
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Index Exchange embeds AI attention signals into SSP for pre-bid targeting
Index Exchange integrates xpln.ai's predictive attention metrics directly into its supply-side platform, enabling programmatic buyers to optimize campaigns based on eye-tracking data before placing bids.
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Google turns vignette ads into revenue machines with six new user interaction triggers
Google AdSense adds six new vignette ad triggers including back button navigation and scroll-based timing, auto-activating March 9 for all publishers.
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Abu Dhabi sovereign fund bets $6.2 billion on America's billboards
Mubadala Capital and TWG Global will acquire Clear Channel Outdoor for $6.2 billion at $2.43 per share, representing 71% premium and one of advertising industry's largest leveraged buyouts.
