Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9347 Articles

Video - Nov 22, 2025 Fitness YouTuber fights back against equipment maker's defamation lawsuit

Adrian Gluck defends fitness equipment review after Vulcan Strength lawsuit over negative TALOS videoRetry

Adrian Gluck responds to Vulcan Strength lawsuit on November 20, 2025, defending negative TALOS review and documenting assembly issues, cable problems, and design flaws.

by Luis Rijo

Data - Nov 22, 2025 Gmail denies changing AI data settings amid user privacy backlash

Gmail clarified November 21 that it did not automatically opt users into AI data training, contradicting viral social media claims about smart features and Gemini model usage.

by Luis Rijo

AI - Nov 22, 2025 This week: Platform battles and AI shifts dominate advertising

Meta and Google compete for holiday retail ad dollars during Black Friday and Cyber Monday shopping seasonRetry

Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.

by Luis Rijo

Data - Nov 22, 2025 California fines mobile gaming firm $1.4 million for privacy failures

Jam City violated CCPA by failing to offer opt-out methods across 21 mobile apps, affecting consumers including minors ages 13-16 without consent.

by Luis Rijo

Data - Nov 21, 2025 German data protection authorities call for enhanced GDPR protections for children

German regulators propose ten amendments to strengthen GDPR children's data protection including consent restrictions for profiling and advertising uses.

by Luis Rijo

Search - Nov 21, 2025 Google tightens phone number policy to combat fraud in ads

Google will restrict phone numbers linked to fraudulent activity from call-only ads, call assets, and location assets starting December 10, 2025, with enforcement escalating over eight weeks.

by Luis Rijo

Social - Nov 21, 2025 Meta releases 2025 festive season guide with AI campaign tools

Meta published comprehensive festive season marketing guidance on November 16, 2025, emphasizing Advantage+ automation and Reels creative strategies for advertisers.

by Luis Rijo

Data - Nov 20, 2025 Madrid court orders Meta to pay €479 million for GDPR advertising violations

Spanish digital publishers win major unfair competition case against Facebook and Instagram over behavioral advertising data breaches from 2018 to 2023.

by Luis Rijo