Apple lets AI agents write Swift code directly in Xcode
Apple releases Xcode 26.3 with agentic coding support for Anthropic's Claude Agent and OpenAI's Codex, enabling developers to use AI agents throughout app development.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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AI author warns "Gartner is dying" as research firm's stock crashes 31%
Prominent AI book author Andriy Burkov declared Gartner's business model fundamentally broken following the research firm's February 3 earnings that sent shares plunging 31 percent.
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Major retailer slashes site visit costs by 75% using sell-side AI decisioning
Index Exchange Marketplaces enabled a major apparel retailer to cut cost per site visit by 75% through inPowered AI's sell-side decisioning technology deployed upstream.
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Nielsen pilots wearable tech to count who's actually watching the Super Bowl
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
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Milano Cortina 2026 Olympics faces backlash over AI-generated content
Milano Cortina 2026 Olympics drew criticism for AI-generated promotional content featuring Sabrina Impacciatore, raising brand safety concerns as advertisers confront quality issues.
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Disney streaming ad revenue surges as platform hits $5.3B milestone
Disney+ and Hulu advertising revenue reached record levels in Q1 fiscal 2026, signaling accelerated monetization of the entertainment giant's 122 million ad-supported streaming subscribers.
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Google faces developer token application backlog as new API tier debuts
Google introduces Explorer Access level for Ads API while application delays affect developers seeking Basic and Standard access amid surging interest.
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Testing tool simulates Google's 2MB HTML limit as SEO professionals assess crawling impact
Dave Smart added 2MB truncation feature to Tame the Bots fetch tool on February 6, enabling technical SEO professionals to simulate Googlebot's reduced file size limits.
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Amazon speeds past 13 billion same-day deliveries as Prime members save 64 trips to stores
Amazon delivered 13 billion items the same or next day globally in 2025, saving Prime members an average of $550 on delivery and 64 physical store trips annually.
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Google exposes the uncomfortable truth about "fake" AI agents
Google's 64-page technical guide reveals that most marketed AI agents are simple prompt chains, not production-ready autonomous systems built with proper monitoring and reliability frameworks.
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Vevo's attention-guaranteed advertising could change how brands buy music video inventory
Music video network combines AI targeting with guaranteed attention scores, offering marketers certainty in an era where impression counts no longer suffice.
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Amazon's ad revenue hits $21.3B as Prime Video reaches 315M viewers
Amazon advertising revenue surged 23% to $21.3 billion in Q4 2025, driven by Prime Video's 315 million global viewers and accelerating demand-side platform growth across streaming inventory.
