Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Golden from KPop Demon Hunters soundtrack accumulates 57M weekly views while most Americans have never heard of it—revealing how streaming fragmented into parallel universes.
Vivaldi Technologies released version 7.8 on January 29 with drag-and-drop tab tiling and pinned tab restrictions, rejecting AI assistants while Chrome, Edge integrate AI features.
CES 2025 exposed the forces closing the gap between attribution and incrementality while agentic systems threaten DSP differentiation.
Interactive Advertising Bureau projects 9.5% US ad spend increase in 2026, with five of six top priorities driven by AI as advertisers embrace autonomous campaign management.
Amazon confirmed 16,000 job cuts today, totaling 30,000 since October as employees allege American workers disproportionately affected versus H-1B holders.
Google Ads API v23 introduces channel-level reporting for Performance Max, enabling developers to break down ad performance across Search, YouTube, Display, Gmail, Maps, and Discover.
Major music publishers including Concord and Universal file massive copyright lawsuit against Anthropic claiming illegal downloads of 20,000 songs via BitTorrent from pirate sites.
Cloudflare data shows Googlebot accesses 3.2x more unique URLs than OpenAI and 4.8x more than Microsoft, as UK regulator considers crawler separation mandate.
Azerion today integrated Global Data Resources into Hawk DSP, enabling privacy-first geo-demographic targeting across 13 European markets without cookies or IDs.
Prebid today took over the sales agent repository for agentic advertising from AgenticAdvertising.org, providing publishers neutral path to automated direct buying.
IAB Tech Lab released standardized definitions for programmatic auctions on January 29, establishing common vocabulary for buyers, sellers, and platforms.
Meta reports $58.1B advertising revenue in Q4 2025 with 24% growth as GEM model improvements and Advantage+ tools deliver conversion gains while video generation reaches $10B run-rate.
