Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9352 Articles

Data - Nov 16, 2025 IAB Tech Lab opens agentic framework and on-device AI for publishers

IAB Tech Lab releases Agentic RTB Framework v1.0 for public comment on November 12 while Verve emphasizes on-device cohort modeling as privacy-compliant solution.

by Luis Rijo

AI - Nov 16, 2025 72% of marketers plan more AI use but only 45% feel ready

Survey of 3,169 marketers shows 72% plan AI adoption growth while only 45% feel confident applying it, revealing major readiness challenges in advertising.

by Luis Rijo

Audio - Nov 16, 2025 iHeartMedia and TikTok launch creator podcast network with 25 shows

iHeartMedia partners with TikTok to launch podcast network featuring up to 25 creator-hosted shows, national radio channel, and live event integrations.

by Luis Rijo

AI - Nov 16, 2025 Advertising platforms merge behind AI agents as infrastructure scramble intensifies

AI agents automate ad campaigns with brain directing connected advertising tools and platforms

Amazon, Google, and IAB Tech Lab accelerate autonomous campaign tools while publishers face measurement challenges from bot-like agentic traffic flooding platforms.

by Luis Rijo

AI - Nov 16, 2025 Swivel launches agentic transactions for programmatic advertising

Swivel debuts agentic transaction system for programmatic advertising with partnerships across SpringServe, FreeWheel, Publica, and Kevel platforms.

by Luis Rijo

Social - Nov 16, 2025 Facebook Marketplace introduces AI features and collaborative shopping tools

Meta announces social features, AI-powered insights, and inventory expansion on Facebook Marketplace on November 13, 2025, targeting 25% of young adult users.

by Luis Rijo

Data - Nov 16, 2025 Amazon rebrands Project Kuiper as Amazon Leo for satellite internet service

Amazon announced November 13 its Project Kuiper satellite network will now be called Amazon Leo, with 150+ satellites in orbit and customer deployments beginning.

by Luis Rijo

AI - Nov 16, 2025 NotebookLM adds deep research and expanded file support

NotebookLM introduces automated deep research capabilities and support for Google Sheets, Word documents, and additional file formats.

by Luis Rijo