Google expands tag gateway reach with Akamai CDN integration
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Nearly half of marketers encounter AI errors weekly as study exposes trust gap
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
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Google reveals secret behind training AI agents that browse the web
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
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CMOs say they trust agencies but still switch them anyway
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
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French marketing trade group urges hybrid measurement as cookie-free tracking falters
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
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IAB Spain sets standardized parameters for connected TV bid requests
IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.
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How brands manipulate ChatGPT to dominate AI search results
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
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ChatGPT ads arrive as Threads expands global monetization
OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.
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Poland's TV landscape shifts as Polsat overtakes rivals and screens dominate
Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.
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Amazon changes how sellers pay for FBA removals with per-unit billing
Amazon adjusts removal and disposal fee timing for FBA sellers, shifting from lump-sum charges to incremental billing as units process, affecting cash flow planning.
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Cheap bots overwhelm platforms despite years of detection promises
NATO experiment exposes persistent failures in social media defenses as commercial manipulation services thrive at scale across Facebook, Instagram, TikTok, YouTube, and X.
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Meta's former top AI scientist publicly endorses Google Gemini
Yann LeCun, who left Meta for his own AI startup, endorses Google Gemini in LinkedIn post with far-reaching implications for AI competition.
