Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Search - Nov 14, 2025 EU defends big publishers' spam revenue while small sites burned

European Commission investigates Google's parasite SEO crackdown while ignoring algorithm that destroyed thousands of independent publishers with 95% traffic losses.

by Luis Rijo

AI - Nov 14, 2025 Minnesota solar company sues Google over false AI-generated claims

Wolf River Electric filed defamation lawsuit March 2025 after Google's Gemini produced fabricated statements about Minnesota Attorney General lawsuit that never existed.

by Luis Rijo

Video - Nov 14, 2025 PubMatic beats Q3 2025 expectations with CTV growth, AI strategy

PubMatic Q4 2025 guidance shows $73-77M revenue range with 26-27% adjusted EBITDA margin expectations.Retry

PubMatic exceeded Q3 2025 revenue and profitability guidance with $68M revenue, 50%+ CTV growth, and emerging 80%+ gains as AI infrastructure powers platform.

by Luis Rijo

Data - Nov 14, 2025 California approves regulations for data broker deletion platform

California Privacy Protection Agency finalizes Delete Act regulations requiring data brokers to process consumer deletion requests through centralized platform starting August 2026.

by Luis Rijo

Video - Nov 13, 2025 YouTube addresses creator concerns on content moderation and appeals

YouTube clarifies its content moderation practices and appeal processes following widespread creator questions about automated termination decisions in November 2025.

by Luis Rijo

Data - Nov 13, 2025 Google lowers incrementality testing threshold to $5,000 for advertisers

Google reduces minimum spend for incrementality experiments from $100,000 to $5,000 on November 11, improving statistical models and reporting speed for advertisers.

by Luis Rijo

AI - Nov 13, 2025 OpenAI must turn over 20 million ChatGPT conversations to New York Times

Court rejects OpenAI stay request on November 13, requiring disclosure of 20 million anonymized chat logs by November 14 in copyright lawsuit discovery.

by Luis Rijo

Retail - Nov 13, 2025 EU eliminates customs exemption for low-value imports from China

EU finance ministers agreed to remove duty exemptions on parcels under €150, targeting Chinese retailers and accelerating implementation from 2028 to early 2026.

by Luis Rijo