Bombora and Comscore unite to create 300 B2B contextual audiences
Bombora's B2B data powers 300 new Proximic by Comscore Predictive Audiences, enabling contextual targeting across The Trade Desk and Microsoft Monetize.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Meta finally brings Threads ads to every user after yearlong testing phase
Meta expands advertising on Threads to all users globally starting January 26, 2026, marking complete platform monetization two years after launch.
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Google's new tiny AI model reads user intent before searches happen
Research from Google shows small multimodal models analyze smartphone screens to predict what users want before they type queries, shifting search behavior.
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Frustrated users rename Microsoft to "Microslop" after cuts and AI overreach
Microsoft cancels employee subscriptions to news services and closes its employee library while adding more AI features to Windows, sparking user backlash and a viral Chrome extension.
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Newsletter ad spending surged 40% as brands flee walled gardens
Paved's 2026 report reveals newsletter publishers earned 30% more revenue while 64% of marketers adopted the channel, signaling fundamental shift beyond experimental budgets.
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Microsoft Clarity exposes AI bot traffic with new visibility dashboard
Microsoft Clarity launched Bot Activity tracking on January 21, 2026, revealing which AI systems crawl websites and how automated traffic affects infrastructure performance.
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This adorable plush cow became Instagram's most profitable scam
Scammers rotate through fake websites and stolen influencer videos to sell fraudulent weighted highland cows, while Meta profits from advertising fraud.
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When the scraper gets scraped: SerpApi's $47M revenge story
SerpApi files lawsuit against former contractor Zilvinas Kucinskas claiming he stole source code, customer lists, and trade secrets to build SearchApi competitor.
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Over half of LinkedIn posts are now likely AI, but authenticity still wins
Originality.ai analyzed 3,368 LinkedIn posts in 2025, revealing 53.7% were likely AI-written with dramatic engagement differences across industries.
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Super Bowl ads drove 31% QSR foot traffic spike, but will brands return?
Azira foot traffic data shows Dunkin', Little Caesars, and Taco Bell saw 31% store visit increases after 2025 Super Bowl ads, with peak impact hitting 48% on Thursday.
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YouTube clarifies AdSense payment timeline in creator community FAQ
YouTube published detailed FAQ explaining monthly AdSense payment schedule, revenue adjustments, and processing timelines for creators earning from content.
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Study: TV ad market big enough for competing measurement companies
New research finds U.S. TV advertising market can financially support multiple competing companies that measure what people watch, but faces major challenges.
