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Luis Rijo
Frankfurt, Germany
10761 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Netflix writers repeat plot points for phone-scrolling viewers, says Matt Damon 10 min read

    Netflix writers repeat plot points for phone-scrolling viewers, says Matt Damon

    Netflix asks content creators to dumb down dialogue and repeat story beats because viewers watch while distracted by devices, according to comments from Matt Damon during a January 16 podcast appearance that sparked debate about streaming's impact on storytelling quality.

  • Only 5% of tasks explain why marketers really use AI 9 min read

    Only 5% of tasks explain why marketers really use AI

    Adobe research analyzing 4M Claude conversations reveals AI adoption concentrates in complex creative work while routine marketing tasks remain largely untouched.

  • Awin confirms Honey violated affiliate policies, suspends payments 7 min read

    Awin confirms Honey violated affiliate policies, suspends payments

    Awin Group yesterday suspended Honey's payments after investigation confirmed browser extension violated publisher policies through affiliate commission diversion practices.

  • Google's sneaky trick with duplicate links: one URL, one impression, no matter where it appears 13 min read

    Google's sneaky trick with duplicate links: one URL, one impression, no matter where it appears

    Google Search Console counts duplicate URLs in AI Overviews and blue links as one impression. John Mueller confirms the methodology that affects visibility metrics for publishers.

  • Former Extreme Reach CEO takes MINT's helm as advertising operations hit breaking point 6 min read

    Former Extreme Reach CEO takes MINT's helm as advertising operations hit breaking point

    Louisa Wong becomes CEO of MINT on February 2, bringing two decades of agency and adtech experience to lead advertising resource management platform as industry faces fragmentation.

  • Amazon unleashes Prebid adapter publishers actually wanted 7 min read

    Amazon unleashes Prebid adapter publishers actually wanted

    Amazon Publisher Services launches open beta Prebid adapter connecting publishers to Amazon demand plus 60+ buyers while reducing latency and preserving existing workflows.

  • Yelp bets $270M on AI with Hatch acquisition to automate services leads 9 min read

    Yelp bets $270M on AI with Hatch acquisition to automate services leads

    Yelp acquires AI communication platform Hatch for $270 million to automate lead management for home services businesses, marking its largest AI investment to date.

  • AI psychosis warning: the "assistant axis" controlling model behavior 9 min read

    AI psychosis warning: the "assistant axis" controlling model behavior

    WordPress founder Matt Mullenweg warns of AI psychosis as Anthropic researchers identify neural patterns governing AI personas and methods to prevent harmful drift.

  • Vox Media becomes latest major publisher to sue Google over ad tech monopoly 10 min read

    Vox Media becomes latest major publisher to sue Google over ad tech monopoly

    Vox Media filed a federal antitrust lawsuit on January 14, 2026, alleging Google's monopolization of advertising technology markets deprived the publisher of billions in revenue.

  • Why developers are obsessed with Claude Code 13 min read

    Why developers are obsessed with Claude Code

    Anthropic's Claude Code transforms software development through file system access and Unix commands, threatening traditional SaaS models while accelerating 2026's AI coding adoption.

  • Google files appeal challenging six-year search remedies 18 min read

    Google files appeal challenging six-year search remedies

    Google filed notice of appeal on January 16, 2026, challenging U.S. District Court's final judgment imposing six-year behavioral remedies including data sharing, syndication requirements, and Technical Committee oversight following search monopoly ruling.

  • Digital Advertising Alliance sides with ad tech in Washington political ad case 10 min read

    Digital Advertising Alliance sides with ad tech in Washington political ad case

    Major platforms abandoned Washington political advertising after state imposed disclosure requirements that industry group argues create unconstitutional burdens.

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