Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Search - Nov 13, 2025 OpenAI's Altman says Google profits when search fails

Sam Altman outlined workplace AI transformation and Google's search conflicts during October 17 Progress Conference appearance with economist Tyler Cowen.

by Luis Rijo

Search - Nov 13, 2025 Google defends parasite SEO policy amid European investigation

Google characterizes European Commission investigation into site reputation abuse policy as misguided and harmful to search quality.

by Luis Rijo

Display - Nov 13, 2025 Amazon introduces fractional share of voice for homepage hero ads

Amazon's homepage hero package now offers advertisers five new share of voice options and audience-specific targeting with full-screen redesigned placements.

by Luis Rijo

AI - Nov 13, 2025 Amazon introduces AI targeting for DSP campaigns

Amazon Ads Agent streamlines campaign targeting through natural language commands, eliminating manual audience selection across Amazon DSP platforms.

by Luis Rijo

Display - Nov 13, 2025 Amazon launches closed beta for AI agent advertising integration

Amazon Ads debuts MCP Server enabling natural language interactions with advertising APIs through standardized protocol for AI agents and models.

by Luis Rijo

Search - Nov 12, 2025 EU prepares probe into Google's site reputation abuse policy

European Commission prepares Digital Markets Act investigation into Google's site reputation abuse policy.

The European Commission plans to investigate claims that Google demoted publishers who carry paid promotional content under its Digital Markets Act.

by Luis Rijo

AI - Nov 12, 2025 Google launches Ads and Analytics Advisors for all English accounts

Google rolls out AI-powered Ads Advisor and Analytics Advisor to all English-language accounts in December 2025, bringing Gemini-based campaign optimization to advertisers.

by Luis Rijo

Video - Nov 12, 2025 YouTube clarifies ad policy for non-monetized Partner Program videos

YouTube Partner Program members who disable monetization on videos will not see ads on that content, platform liaison confirms on November 12.

by Luis Rijo