How X's algorithm silently kills your links without explicitly penalizing them
X's open-sourced algorithm reveals no explicit URL penalties, yet links get 94% fewer views. The code shows how engagement prediction creates indirect demotion.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
X's algorithm source code drops: what it reveals about the platform's feed mechanics
X released its For You feed algorithm on January 20, 2026, revealing Grok-powered transformer architecture eliminates manual features in favor of machine learning predictions.
-
Two-thirds of marketers brace for AI to upend consumer behavior
Boston Consulting Group and Moloco survey 238 marketing leaders revealing 67% expect major AI disruption to consumer journeys as traditional search declines.
-
Netflix to hit $3 billion ad revenue target with Warner Bros. deal ahead
Netflix reports 325 million paid memberships and $12.05 billion Q4 revenue, projects advertising revenue doubling to $3 billion in 2026 with Warner Bros deal.
-
AudienceProject activates Disney+ measurement across five European markets
AudienceProject launches direct Disney+ integration enabling independent audience measurement of streaming campaigns in UK, Germany, France, Italy, and Spain.
-
Majority of programmatic buyers now demand AI optimization as CTV budgets surge
Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.
-
Health sites that once dominated SEO just got crushed by Google
Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.
-
Wikipedia turns 25 with eyes on AI survival and tech partnerships
Wikimedia Foundation marks quarter-century milestone with docuseries, partnerships with Microsoft and Amazon, and new strategy to sustain volunteer-powered knowledge.
-
Why deterministic systems still win in AI's probabilistic world
Deterministic data platforms remain marketing's most valuable infrastructure despite probabilistic AI dominance, but only when integrated as ecosystem orchestrators.
-
Google confirms comment spam can't hurt your rankings
John Mueller states spammers dropping links in comments have zero ranking impact as Google's systems ignore these attempts at manipulation entirely.
-
Two-thirds of Black consumers demand cultural representation in advertising
Nielsen's 15th annual diversity report reveals 67% pay more attention to ads reflecting their culture, with 70% willing to boycott brands that devalue their community.
-
Why your AI agent can't book flights yet
Browser-based AI agents face legal obstacles beyond technical challenges. Terms of service and platform control measures block autonomous booking despite capable technology.
