Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Video - Nov 12, 2025 Viant Technology surpasses Q3 earnings estimates with CTV growth

Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.

by Luis Rijo

Display - Nov 12, 2025 NFL betting apps face install decline as fantasy platforms surge

Chart showing Pick'em apps outpacing traditional sportsbooks in user growth during 2025 NFL seasonRetry

Sports betting apps recorded 39% fewer installs during the 2025 NFL season's first 14 weeks, while fantasy platforms achieved 40% user growth and 106% revenue gains.

by Luis Rijo

Data - Nov 12, 2025 Vodafone withdraws from public internet exchanges in Germany

Vodafone disconnects network cables from public internet exchanges, transitioning to private peering model.

Vodafone exits public peering at DE-CIX and other neutral internet exchange points, shifting to volume-based pricing model through Berlin provider.

by Luis Rijo

DOOH - Nov 12, 2025 Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities

APG|SGA deploys 32 digital displays across two municipalities, enabling authorities to override commercial content during emergencies while providing residents with cultural information and public announcements.

by Luis Rijo

Video - Nov 12, 2025 Retail media and CTV converge as shopping shifts to streaming

IAB Europe analysis examines data-driven targeting synergies between retail media networks and connected television advertising platforms across Europe.

by Luis Rijo

Retail - Nov 12, 2025 Reddit launches WooCommerce integration for small business advertisers

Reddit introduced a direct integration with WooCommerce on November 12, 2025, providing millions of small-to-medium-sized e-commerce merchants streamlined access to its advertising platform.

by Luis Rijo

Display - Nov 12, 2025 Mozilla Ads partners with Equativ for privacy-first programmatic

Mozilla Ads selected Equativ as its exclusive full-stack programmatic partner, granting media buyers direct access to privacy-safe native advertising on Firefox homepage through November 12, 2025, announcement.

by Luis Rijo

Data - Nov 12, 2025 Amazon adds Brand Store page views metric for Sponsored Brands

Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.

by Luis Rijo