Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Data - Nov 12, 2025 Amazon expands offline sales measurement to five product categories

Amazon DSP's Omnichannel Metrics now measures offline sales impact for consumer electronics, fashion, home goods, home improvement, and toys advertisers.

by Luis Rijo

Video - Nov 12, 2025 Amazon enables zip code-level ad targeting for Prime Video

Amazon's location-based interactive ads let advertisers customize national TV commercials with local pricing and details across thousands of zip codes.

by Luis Rijo

Data - Nov 12, 2025 Amazon DSP expands in-market audiences to 32 countries with unified targeting

Amazon DSP launches multi-country in-market audience support across 32 markets, including Belgium, Egypt, South Africa and Poland, enabling consistent targeting.

by Luis Rijo

Retail - Nov 12, 2025 Amazon enhances Performance+ and Brand+ with AI improvements and insights

Amazon updates Performance+ and Brand+ with improved AI targeting, consideration tactics, and insight cards showing shopper engagement on November 10, 2025.

by Luis Rijo

Search - Nov 12, 2025 Amazon launches interactive video format for Sponsored Products campaigns

Amazon introduces Sponsored Products video on November 11, allowing advertisers to showcase multiple product features through interactive thumbnails.

by Luis Rijo

Data - Nov 12, 2025 Amazon extends Marketing Cloud lookback window from 13 to 25 months

Amazon Marketing Cloud expands advertising data lookback window to 25 months, enabling more comprehensive year-over-year performance analysis and historical insights.

by Luis Rijo

Data - Nov 12, 2025 Amazon Marketing Cloud launches Prime Video viewership signals for advertisers

Amazon announces Prime Video content engagement data in Marketing Cloud, enabling advertisers to analyze viewing patterns across streaming platform's catalog.

by Luis Rijo

Video - Nov 12, 2025 YouTube creators challenge platform's claims of manual appeal reviews

Creators report AI-automated responses to channel termination appeals within minutes, contradicting platform's statements about human review processes.

by Luis Rijo