AudienceProject activates Disney+ measurement across five European markets
AudienceProject launches direct Disney+ integration enabling independent audience measurement of streaming campaigns in UK, Germany, France, Italy, and Spain.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Majority of programmatic buyers now demand AI optimization as CTV budgets surge
Comscore's 2026 State of Programmatic Report reveals 82% of marketers prioritize AI-powered optimization while 58% increase programmatic spend this year.
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Health sites that once dominated SEO just got crushed by Google
Major health publishers experienced dramatic visibility declines following Google's December 2025 core update, raising concerns about AI-driven search cannibalizing organic traffic.
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Wikipedia turns 25 with eyes on AI survival and tech partnerships
Wikimedia Foundation marks quarter-century milestone with docuseries, partnerships with Microsoft and Amazon, and new strategy to sustain volunteer-powered knowledge.
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Why deterministic systems still win in AI's probabilistic world
Deterministic data platforms remain marketing's most valuable infrastructure despite probabilistic AI dominance, but only when integrated as ecosystem orchestrators.
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Google confirms comment spam can't hurt your rankings
John Mueller states spammers dropping links in comments have zero ranking impact as Google's systems ignore these attempts at manipulation entirely.
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Two-thirds of Black consumers demand cultural representation in advertising
Nielsen's 15th annual diversity report reveals 67% pay more attention to ads reflecting their culture, with 70% willing to boycott brands that devalue their community.
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Why your AI agent can't book flights yet
Browser-based AI agents face legal obstacles beyond technical challenges. Terms of service and platform control measures block autonomous booking despite capable technology.
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Google unlocks cross-data filtering and visibility controls in Looker Studio
Google introduces cross-data source filtering, component visibility controls, and histogram charts to Looker Studio on January 15, expanding reporting capabilities.
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Kochava fixes the MMM data problem marketers didn't know they had
Measurement company releases data validation tool addressing broken spend tracking, naming inconsistencies, and revenue gaps that derail marketing mix modeling.
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Industry leaders spar over brand building's toughest challenge yet
Marketing strategists debate whether modern media environments have made advertising fundamentally harder—or if claims of secular stagnation miss the point entirely.
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BBC to make YouTube-first shows as traditional broadcasting crumbles
BBC strikes unprecedented YouTube deal to create platform-first programming as broadcaster loses audience share to Google's video service in UK viewing metrics.
