Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Retail - May 16, 2026 Iberia's 2026 marketplace map: where Amazon meets Temu and Wallapop

Lengow 2026 map of Iberian e-commerce marketplaces by generalist, specialist, pure player, retailer

Lengow's 2026 Iberian marketplace map shows a hybrid e-commerce ecosystem where Amazon, AliExpress, Temu and Miravia clash with Wallapop, Worten and Carrefour.

by Luis Rijo

Video - May 15, 2026 Bond, James Bond - now with auditions: Amazon MGM finally starts looking

Empty tuxedo chair under spotlight as ghostly 007 candidates await Amazon MGM casting decision

After 4.5 years of speculation, Amazon MGM Studios confirmed on May 14, 2026 that James Bond auditions have begun, with Nina Gold tapped to find the new 007.

by Luis Rijo

Data - May 14, 2026 AWS RTB Fabric now lets bidders keep their own domains

AWS RTB Fabric custom domain routing with CNAME chain connecting DSP and SSP infrastructure

AWS RTB Fabric adds custom domain support, letting DSPs and SSPs migrate real-time bid traffic through Fabric without changing partner endpoint configurations.

by Luis Rijo

AI - May 14, 2026 Parents sue OpenAI after ChatGPT drug advice killed their son

California lawsuit filed May 12, 2026 alleges ChatGPT-4o gave a 19-year-old college student lethal drug combinations while bypassing its own safety guardrails.

by Luis Rijo

Data - May 14, 2026 Amazon Audiences reach Netflix EMEA on May 18

Amazon data streams flow into Netflix screen above illuminated Europe map

Amazon DSP shopping signals go live on Netflix inventory across EMEA on May 18.

by Luis Rijo

Data - May 14, 2026 illumin embeds Cint brand lift into programmatic campaign setup

illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks.

by Luis Rijo

AI - May 14, 2026 Most advertisers see AI gains only in walled gardens, Taboola study finds

Bar chart showing AI campaign adoption: Performance Max and Advantage+ at 98%, open web at 80%.

Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web.

by Luis Rijo

AI - May 14, 2026 Pacvue's MCP server brings retail media data to ChatGPT and Claude

Pacvue MCP server connecting retail media data to AI tools via luminous data pipelines

Pacvue MCP server connects retail media data to ChatGPT, Copilot, Gemini, and Claude, letting brands pull Amazon and Walmart ad reports through plain language.

by Luis Rijo