LiveRamp study: identity errors cut campaign ROI 70%, killing profit
Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google forces Android apps to manage Wi-Fi and Bluetooth radios themselves
Peer-to-peer connections will no longer switch Wi-Fi and Bluetooth on for users. The change lands in late 2026, shifting the compliance burden to developers.
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Disney+ gains 17 audio languages, lifting reach to 42 subtitle markets
Six new interface languages and an Arabic-Hebrew right-to-left layout arrive as Disney courts localized advertising revenue across its 15 EU streaming markets.
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Google gains 14 Shopping ad markets but bans medicine ads across all 14
Bulgaria, Serbia, Malta and 11 more markets open to merchants, while OTC and prescription drug listings stay blocked across all 14 new territories added now.
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Google forces local inventory ads on all Shopping campaigns August 31
Retailers lose the enable_local opt-out from August 31, and v25.1 code that sets the field to false will trigger an OPERATION_NOT_PERMITTED error at runtime.
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GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it.
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Google gives site owners a toggle to exit AI Overviews and AI Mode
Website owners get a domain-level switch that clears content from AI features in 1-2 days, but it does not stop model training. Page control follows March 2027.
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Brand recognition sways just 7% of B2B AI buyers, Semrush finds
Precise use-case fit, not name recognition, is what buyers notice inside AI answers. Semrush surveyed 519 US professionals; 84% use AI on $1,000-plus deals.
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Social media overtakes TV for political news at 29%, Adtaxi survey finds
Broadcast TV drew 17.4% and streaming 13.7% as economic anxiety reshaped voter priorities. Where does that leave political ad budgets for the 2026 midterms?
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Amazon DSP gains Triton audio supply across 80-plus country marketplace
Buyers can now layer Amazon first-party shopping signals onto Triton audio inventory. The deal follows iHeartMedia's June DSP tie-up and deepens a wider push.
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CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
Presence-of-children data proves correct just 42% of the time, and ten companies back a new cross-industry taskforce as linear TV drops to 6% of kids video time.
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Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums
Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now.
