Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9781 Articles

Data - May 16, 2026 Google Ads API v24.1 brings direct A/B experiment stats and new test types

Google Ads API A/B experiment split visualization with control and treatment data streams

Google Ads API v24.1 adds direct experiment statistics and five new test types, covering AI Max, broad match, video, and Performance Max asset optimization.

by Luis Rijo

Display - May 16, 2026 The Google channel mix secret that doubled ROAS for 25 ecommerce brands

Bar chart: Demand Gen budget share vs Google ROAS - 10-20% allocation doubles ROAS vs 0-5%

Fospha's Q4 2025 study of 25 retail brands shows allocating 10-20% of Google budget to Demand Gen doubled ROAS versus brands spending under 5% on the channel.

by Luis Rijo

Search - May 16, 2026 Google's new guide for AI search: what SEO really needs now

Google Search neural tree with content cards and AI pathways, generative AI guide 2026

Google published a new guide on May 15 to help website owners optimize for generative AI in Search, addressing AEO and GEO misconceptions directly for SEO.

by Luis Rijo

Data - May 16, 2026 DOJ demands Apple, Google and Amazon unmask 100,000+ car app users

Government hands crack open a smartphone vault, spilling user data into a federal briefcase.

The DOJ subpoenaed Apple, Google, Amazon and Walmart to identify over 100,000 users of EZ Lynk's car tuning app, raising Fourth Amendment privacy concerns.

by Luis Rijo

AI - May 16, 2026 Upfront week reshapes TV ad money as OpenAI bolts on custom audiences

Streaming giants and OpenAI converge on a glowing stage as upfront ad dollars reshape TV economics.

Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year.

by Luis Rijo

Data - May 16, 2026 Google Tag Manager moves inside Google Ads Data Manager - what changes

Google Tag Manager listed under Data sources in Google Ads Data Manager interface

Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically.

by Luis Rijo

Video - May 16, 2026 YouTube's AI face shield now covers every creator 18 and over

Stylized face fragmenting into hexagonal shards, representing AI likeness detection on YouTube.

YouTube expands AI likeness detection beyond the Partner Program to all eligible creators aged 18+, enabling face scan requests and privacy removals in Studio.

by Luis Rijo

Data - May 16, 2026 Amazon Ads May 2026: benchmarks go global, MMM exits beta, GIA reaches GA

Amazon Ads benchmarks API global rollout across 18 markets with MMM and GIA data

Amazon Ads expands benchmarks, MMM, and geographic APIs globally in May 2026 - here is what changed in the reporting stack and why it matters for advertisers.

by Luis Rijo