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Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles
Data   -   Nov 09, 2025 US software startups accelerate ahead of Europe, Stripe data shows
Stripe data reveals US software startups grow 2.3x faster than EU peers since mid-2023, index shows.

Stripe CEO reveals US software startups now grow significantly faster than European peers since mid-2023, driven by faster technology adoption patterns.

by Luis Rijo
Retail   -   Nov 09, 2025 Australian regulator launches Black Friday advertising sweep targeting retail pricing tactics
Australian regulator launches Black Friday advertising sweep targeting retail pricing tactics

ACCC announced Black Friday enforcement sweep on November 10 targeting misleading pricing claims including countdown timers, site-wide sales exclusions, and strikethrough prices.

by Luis Rijo
AI   -   Nov 09, 2025 LiveRamp donates User Context Protocol to IAB Tech Lab for agentic advertising
User Context Protocol

LiveRamp transferred the User Context Protocol to IAB Tech Lab on November 3, enabling standardized embedding exchanges between autonomous advertising agents.

by Luis Rijo
AI   -   Nov 09, 2025 Amazon sues Perplexity over covert AI agent access to marketplace
Amazon sues Perplexity over covert AI agent access to marketplace

Amazon filed federal lawsuit against Perplexity on November 4, 2025, alleging the AI startup's Comet browser violated computer fraud laws through unauthorized access.

by Luis Rijo
Video   -   Nov 09, 2025 Specialty streaming services form global coalition to influence platform regulation
Specialty streaming services form global coalition to influence platform regulation

Fifteen specialized streaming platforms across genres establish Beyond Mainstream alliance to advocate for proportionate regulatory treatment and content access.

by Luis Rijo
Audio   -   Nov 09, 2025 Podcast advertising spending surges 26% as Gaming industry leads growth
Podcast advertising spending surges 26% as Gaming industry leads growth

Podcast advertising spending surged 26% year-over-year in Q3 2025, with Gaming industry spending jumping 59% and 1,689 new brands entering the channel for the first time.

by Luis Rijo
Data   -   Nov 09, 2025 Amazon introduces fees for third-party developer API access in 2026
Amazon introduces fees for third-party developer API access in 2026

Amazon charges $1,400 annual subscription plus monthly fees for Selling Partner API access starting January 2026, ending decades of free service.

by Luis Rijo
AI   -   Nov 09, 2025 LLMs achieve 90% accuracy in replicating consumer purchase intent
LLMs achieve 90% accuracy in replicating consumer purchase intent

Research demonstrates semantic similarity method enables language models to simulate consumer surveys with unprecedented fidelity while cutting billions in research costs.

by Luis Rijo
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