Just 5% of work tasks drive 59% of AI use in marketing and beyond
Adobe paper reveals AI usage concentrated in creative, complex tasks requiring idea generation while routine work remains largely untouched by generative tools.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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OpenAI finally pulls trigger on ChatGPT ads after monthslong delay
OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.
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Amazon bets on Fallout universe with reality competition series
Prime Video greenlights Fallout Shelter unscripted series with 10 episodes, expanding gaming IP into reality TV as streaming competition heats up.
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IAB introduces disclosure framework as Gen Z trust in AI ads plummets 19 points
IAB launches first AI Transparency Framework requiring disclosure for synthetic humans and digital twins as new research shows 37-point gap between advertiser assumptions and consumer sentiment toward AI advertising.
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France's privacy watchdog just changed how cookies work across your devices
CNIL publishes final recommendations on cross-device consent for cookies and trackers, establishing new requirements for authenticated environments.
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GitHub loses independence as Microsoft absorbs developer platform into CoreAI
Microsoft ends GitHub's seven-year independence as CEO Thomas Dohmke resigns. The $7.5B acquisition joins CoreAI amid AI coding competition.
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Stanford researchers extract entire copyrighted books from AI models
Four major AI systems leak full copyrighted texts including Harry Potter despite safety measures designed to prevent memorization and reproduction of training data.
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WhatsApp bars AI chatbots as Meta solidifies messaging monopoly
Meta today banned general-purpose AI chatbots from WhatsApp's Business API while keeping its own Meta AI as the sole assistant on the 3 billion-user platform.
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Google gives advertisers one placement list to rule them all
Account-level placement exclusions consolidate brand safety controls across Performance Max, Demand Gen, YouTube and Display in a single Google Ads setting.
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Audioboom hits $5.1M profit as Spotify partnership targets video monetization gap
Audioboom reports 54% profit growth to $5.1M with record Q4 revenue while launching Spotify partnership to close video podcast monetization gap between $71 audio RPM and sub-$35 video rates.
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Ad tech veteran slams IAB's 2026 agenda for abandoning publishers
Industry founder challenges Interactive Advertising Bureau to address existential revenue crisis facing digital media companies amid AI traffic collapse
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Why this Bloomberg reporter never wants to use the web again
Bloomberg's Joe Weisenthal questions why websites exist when AI chatbots handle information better, sparking debate about digital publishing's future.
