The ad industry won't hand LLMs 'the keys' to spend budgets
Large language models accelerate workflows but remain blocked from bidding decisions as platforms draw boundaries at point of spend, Digiday reports.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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IAB Spain's 2026 digital roadmap puts AI agents at advertising's center
IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.
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Why an advocacy platform CEO says the influencer manager role is dying
Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.
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Privacy giant snaps up AI protocol startup to govern data flows nobody saw coming
Usercentrics acquires MCP Manager to govern AI data access through Model Context Protocol, extending consent management into agentic workflows as EU AI Act enforcement begins.
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IAB Europe seeks industry input on ID solutions mapping
IAB Europe this week launched an initiative calling for advertising technology companies to contribute to its comprehensive addressability and measurement solution mapping.
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Belgian court hands IAB Europe a major TCF win
IAB Europe's appeal succeeds as Belgian Market Court annuls action plan validation, requiring narrower scope reflecting limited joint controllership role.
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European advertisers struggle with trust gaps despite digital growth forecasts
IAB Europe's first comprehensive digital advertising report reveals 70% frustration with performance measurement while CTV investment momentum builds across continent.
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Atlantic sues Google claiming ad tech cheated publishers out of billions
The Atlantic files antitrust lawsuit accusing Google of monopolizing ad tech through rigged auctions, following April 2025 court ruling against the company.
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Platform failures hit publishers as AI commerce protocols arrive
Google ad infrastructure crashes slash publisher revenue 90% while Universal Commerce Protocol debuts, as industry confronts autonomous spending hesitancy.
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ChatGPT opens ads to 700M users - here's what marketers need to know
OpenAI announces advertising tests for ChatGPT starting in weeks, launching $8 Go tier globally while competitors already monetize AI platforms at scale.
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X doubles creator revenue pool and offers $1M for top Article - but why?
X yesterday expanded its revenue sharing pool, shifted payouts to timeline impressions, weighted Articles more heavily, and launched a $1M prize for US creators.
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Impact.com just kicked Honey off its network for hiding cookie theft
Impact.com suspended Honey from its affiliate network today following investigation into standdown violations that concealed attribution manipulation from testers.
