Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

AI - Nov 09, 2025 LLM tracking tools face accuracy crisis from personalization features

Personalization in ChatGPT and other AI platforms creates major challenges for LLM tracking tools as responses vary by user location and preferences.

by Luis Rijo

Data - Nov 09, 2025 Google and Epic propose Android settlement modifying antitrust injunction

Google and Epic Games filed November 4 seeking court approval for settlement modifying Android app distribution remedies through 2032 with fee caps.

by Luis Rijo

AI - Nov 09, 2025 Smartly research reveals 92% of marketers say AI reshapes customer engagement

Smartly's 2026 Digital Trends Report shows 92% of marketers agree AI transforms customer engagement while precision-first marketers waste 27% less budget.

by Luis Rijo

Video - Nov 09, 2025 HBO Max prepares January 2026 launch in Germany as Sky partnership ends

Warner Bros. Discovery targets early 2026 German market entry for HBO Max streaming service after 15-year Sky distribution agreement expires, positioning platform third behind Netflix and Prime Video.

by Luis Rijo

Video - Nov 09, 2025 Fubo Channel Store launches with direct-to-consumer streaming plans

Fubo Channel Store debuts November 5, 2025, offering standalone plans from MGM+, Starz, Paramount+, DAZN One, Hallmark+ and regional sports networks without base subscription.

by Luis Rijo

Data - Nov 09, 2025 Google publishes analytics reporting playbook for marketers

Google Analytics releases detailed reporting playbook covering five reporting surfaces, addressing user confusion about platform differences and capabilities.

by Luis Rijo

Social - Nov 09, 2025 Meta charged suspected fraudsters premium rates while earning billions from scam ads

Meta projected $16 billion in 2024 revenue from scam ads while charging suspected fraudsters higher prices through penalty bids, internal documents reveal.

by Luis Rijo

Retail - Nov 09, 2025 Google Merchant Center adds audience targeting for Shopping promotions

Google Merchant Center promotion audience settings showing new customer and location targeting options

Google Merchant Center introduced audience targeting options for promotions on November 6, 2025, enabling retailers to segment offers by new customers and location.

by Luis Rijo