Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Data - Nov 09, 2025 European Commission proposes major GDPR changes for AI and data processing

EU bureaucrat frantically erasing GDPR protections while data subject chases demanding rights back

The proposed Digital Omnibus amendments would reshape personal data protection by narrowing sensitive data definitions, expanding AI training exemptions, and restricting data subject access rights.

by Luis Rijo

Data - Nov 09, 2025 Agency CEO launches public apology campaign for inflated ROAS metrics

Performance marketing agency Silverback Strategies launches Last Click Addiction campaign as CEO Neil Welsh apologizes for industry's reliance on broken attribution models.

by Luis Rijo

Display - Nov 09, 2025 News Corp reports AI content partnerships as digital subscriptions reach 62% of revenue

News Corp's Q1 fiscal 2026 shows 2% revenue growth to $2.14B, AI licensing momentum, accelerated buybacks, and expanding digital subscriptions across Dow Jones properties.

by Luis Rijo

Search - Nov 09, 2025 BuzzFeed shifts away from Google, Facebook as direct traffic hits 63%

Digital media company reports 17% revenue decline while reducing reliance on platform referrals amid industry-wide traffic challenges.

by Luis Rijo

Video - Nov 09, 2025 The Trade Desk beats forecasts with $739 million despite Amazon competition

Amazon DSP vs Trade Desk programmatic advertising competition battle Q3 2025 earnings

Trade Desk reports $739M Q3 revenue, beating forecasts by $19.45M as CEO dismisses Amazon competition, arguing 97-99% of Amazon ads target owned inventory.

by Luis Rijo

Search - Nov 09, 2025 Semrush quadruples affiliate sign-ups after switching to impact.com platform

Semrush migrated over 1,000 partners from its proprietary system to impact.com, achieving 400% increase in new sign-ups within six months through modern attribution.

by Luis Rijo

Search - Nov 09, 2025 Yelp reports Q3 2025 revenue of $376 million amid economic headwinds

Yelp's third quarter 2025 revenue reached a record $376 million, up 4% year-over-year, as services categories drove growth despite macroeconomic challenges affecting restaurants.

by Luis Rijo

Data - Nov 08, 2025 ID5 acquires TrueData to strengthen global identity infrastructure

ID5 acquires US-based identity graph company TrueData, combining complementary technologies to create comprehensive privacy-focused solution for digital advertising.

by Luis Rijo