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Luis Rijo
Frankfurt, Germany
10769 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google rolls out six travel planning tricks nobody's talking about 14 min read

    Google rolls out six travel planning tricks nobody's talking about

    Google's Canvas tool in AI Mode transforms vacation planning with custom itineraries, image-based searches, and collaborative features across 200+ countries globally.

  • Chris Hemsworth's heist thriller debuts in theaters next month 10 min read

    Chris Hemsworth's heist thriller debuts in theaters next month

    Amazon MGM Studios releases Crime 101 on February 13 with Chris Hemsworth, Mark Ruffalo, and Halle Berry in Bart Layton's adaptation of Don Winslow's novella.

  • Google's AI assistant learned to read your Gmail inbox—here's what changed today 9 min read

    Google's AI assistant learned to read your Gmail inbox—here's what changed today

    Google launched Personal Intelligence beta for Gemini today, connecting Gmail and Google Photos with one tap to deliver personalized AI responses across 2 billion documents.

  • IAS automates supply path optimization to eliminate manual campaign work 11 min read

    IAS automates supply path optimization to eliminate manual campaign work

    Integral Ad Science launches automated supply path optimization eliminating manual oversight while achieving 33% conversion increases and quality spend jumps from 88% to 97% in one month.

  • Amazon tightens view attribution as ROAS reporting splits 9 min read

    Amazon tightens view attribution as ROAS reporting splits

    Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics.

  • Amazon sellers face March deadline over inflated supplement claims 12 min read

    Amazon sellers face March deadline over inflated supplement claims

    Amazon enforces dietary supplement policy targeting misleading ingredient claims with March 31, 2026 deactivation deadline for non-compliant listings.

  • AudienceProject maps your streaming wars 10 min read

    AudienceProject maps your streaming wars

    AudienceProject reveals Q1 2026 roadmap featuring Disney+ direct integration, Trade Desk partnership, Poland expansion, and AI-enhanced measurement platform updates.

  • Google Trends now uses Gemini to suggest search terms 11 min read

    Google Trends now uses Gemini to suggest search terms

    Google integrates Gemini AI into Trends Explorer on January 14, 2026, automating search term suggestions and comparison analysis for journalists and marketers.

  • AdMonsters joins AdExchanger in publisher community power play 8 min read

    AdMonsters joins AdExchanger in publisher community power play

    AdMonsters merges with sister brand AdExchanger in January 2026, unifying content platforms as publisher ad ops community faces mounting challenges from AI traffic losses and programmatic changes.

  • YouTube drops AI video feature that might actually work 15 min read

    YouTube drops AI video feature that might actually work

    YouTube launches Veo 3.1 Ingredients to Video on Shorts and Create app on January 13, 2026, enabling creators to generate vertical videos from three images.

  • Google's shopping AI sparks surveillance pricing debate 8 min read

    Google's shopping AI sparks surveillance pricing debate

    Google faces accusations about personalized upselling in Universal Commerce Protocol after January 11 announcement, while company denies claims about price manipulation.

  • Amazon forces all sellers to use prepaid returns, ending high-value exemption 9 min read

    Amazon forces all sellers to use prepaid returns, ending high-value exemption

    Amazon eliminates high-value exemption for return labels on February 8, 2026, requiring all US seller-fulfilled orders to use prepaid shipping program.

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