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Luis Rijo
Frankfurt, Germany
10772 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • YouTube drops AI video feature that might actually work 15 min read

    YouTube drops AI video feature that might actually work

    YouTube launches Veo 3.1 Ingredients to Video on Shorts and Create app on January 13, 2026, enabling creators to generate vertical videos from three images.

  • Google's shopping AI sparks surveillance pricing debate 8 min read

    Google's shopping AI sparks surveillance pricing debate

    Google faces accusations about personalized upselling in Universal Commerce Protocol after January 11 announcement, while company denies claims about price manipulation.

  • Amazon forces all sellers to use prepaid returns, ending high-value exemption 9 min read

    Amazon forces all sellers to use prepaid returns, ending high-value exemption

    Amazon eliminates high-value exemption for return labels on February 8, 2026, requiring all US seller-fulfilled orders to use prepaid shipping program.

  • 11 min read

    Apple services shattered records in 2025

    Apple's services division reached unprecedented heights in 2025 with 850 million weekly App Store users and Apple Pay blocking over $1 billion in fraud.

  • How contextual targeting doubled Super Bowl ad ROI last year 11 min read

    How contextual targeting doubled Super Bowl ad ROI last year

    Integral Ad Science reports 102% ROI increase for contextual campaigns during Super Bowl LVIII, with traffic hitting 131 million impressions on game day.

  • Google and Apple's Gemini deal raises questions about AI market control 11 min read

    Google and Apple's Gemini deal raises questions about AI market control

    Google's Gemini models will power Apple Intelligence starting 2026. The multi-year partnership centralizes AI control amid industry criticism of platform dominance.

  • Advertising shifts from impressions to business outcomes in 2026 10 min read

    Advertising shifts from impressions to business outcomes in 2026

    Industry experts predict 2026 will prioritize measurable business results over vanity metrics as AI reshapes campaign evaluation and budgets.

  • Honey loses access to 2,000 clients after Rakuten network termination 15 min read

    Honey loses access to 2,000 clients after Rakuten network termination

    Honey browser extension terminated from Rakuten Advertising affiliate network on January 12, 2026, losing access to major retail partners including Walmart.

  • The audience advertisers can't buy on YouTube 19 min read

    The audience advertisers can't buy on YouTube

    YouTube Premium hits 125 million subscribers who pay to avoid ads—precisely the affluent demographic advertisers want to reach but can no longer target.

  • Visa builds payment infrastructure for AI agents to shop on your behalf 13 min read

    Visa builds payment infrastructure for AI agents to shop on your behalf

    Visa's Rubail Birwadker reveals how the company is building tokenized payment systems for agentic commerce, addressing fraud concerns as AI agents begin making purchases.

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