Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Social - Nov 08, 2025 IAB Croatia releases comprehensive influencer marketing disclosure guidelines

IAB Croatia published guidelines for influencer marketing transparency on November 3, 2025, establishing self-regulation standards for content creators and advertisers.

by Luis Rijo

Video - Nov 08, 2025 Warner Bros. Discovery reaches 128 million subscribers in Q3 2025

Warner Bros. Discovery added 2.3 million subscribers in Q3 2025, reported $2.5 billion adjusted EBITDA with streaming contributing $1.3 billion annually amid separation plans.

by Luis Rijo

Retail - Nov 08, 2025 Retail imports forecast to slow as holiday inventory reaches stores

NRF projects November-December port volumes will drop 14-18% year-over-year as retailers complete tariff-driven frontloading ahead of 2025 holiday season.

by Luis Rijo

Search - Nov 08, 2025 Independent tests show AI Max underperforms traditional match types

AI Max costs $100.37 per conversion vs $43.97 for phrase match in 4-month test comparing match types

Analysis of 250+ campaigns reveals AI Max delivers conversions at 35% lower ROAS than other match types, contradicting Google's efficiency claims.

by Luis Rijo

Data - Nov 08, 2025 Germany pushes for sweeping data protection simplification beyond EU proposal

Germany calls for broad GDPR reforms including AI training exemptions, reduced access rights, and pseudonymization changes in policy document dated October 23, 2025.

by Luis Rijo

Data - Nov 08, 2025 Ecuador establishes framework for legitimate interest data processing

Ecuador's data protection superintendent issues comprehensive regulations on November 7 requiring documented balancing tests before companies can process personal data based on legitimate interest.

by Luis Rijo

Nov 08, 2025 X iOS update disables JavaScript during link prefetch, generating artificial traffic

Substack traffic chart showing sharp spike from X's prefetch implementation November 2025

X's November 5 iOS update automatically loads links before users click, creating invalid traffic that inflates publisher metrics and undermines advertising measurement standards.

by Luis Rijo

AI - Nov 08, 2025 Google expands no-code AI app builder Opal to 160+ countries

Google's Opal no-code platform expansion to over 160 countries on November 6, 2025 intensifies competition with workflow automation tools like n8n.

by Luis Rijo