Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9359 Articles

Search - Nov 08, 2025 Lazy loading implementation causes 20% traffic drop despite PageSpeed gains

Lazy loading hero image drops traffic 20% despite PageSpeed boost from 65 to 92, LCP rises to 4.2s

SEO agency reports 20% traffic decline after applying lazy loading to all images, despite PageSpeed score jumping from 65 to 92, highlighting LCP optimization challenges.

by Luis Rijo

Search - Nov 08, 2025 Google releases guidance on effective technical SEO audit methodology

Google's Martin Splitt explains technical SEO audit methodology in Search Central Lightning Talks video

Google Search Central publishes November 6, 2025 video explaining technical audit approach emphasizing context over arbitrary scoring systems and tool limitations.

by Luis Rijo

AI - Nov 08, 2025 Google intensifies OpenAI competition with 18-month Gemini Pro offer in India

Google Gemini Pro vs Go comparison showing 18-month free offer features for Jio users in India

Google partners with Reliance Jio to provide 18 months of free Gemini Pro access to Indian users aged 18-25, valued at $396 (₹35,100), intensifying competition.

by Luis Rijo

Retail - Nov 08, 2025 Macy's integrates Amazon's retail advertising technology for sponsored products

Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.

by Luis Rijo

Data - Nov 08, 2025 This week: Courtroom showdowns and crumbling measurement

IP address network connections showing data matching failures in digital advertising infrastructure

Digital advertising faces measurement crisis as IP matching fails while legal battles reshape platforms and AI licensing emerges as publishers' new revenue frontier.

by Luis Rijo

DOOH - Nov 07, 2025 JCDecaux returns to Barcelona with 10-year street furniture contract

JCDecaux bus shelter in Barcelona displaying digital advertising with Sagrada Familia backdrop

JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.

by Luis Rijo

AI - Nov 07, 2025 Amazon launches Kindle Translate for independent authors

Amazon introduces AI-powered translation service for Kindle Direct Publishing authors, supporting English-Spanish and German-English translations to expand global reader access.

by Luis Rijo

DOOH - Nov 07, 2025 JCDecaux reports mixed Q3 results as Olympics comparison weighs on growth

JCDecaux posted €926.1 million revenue in Q3 2025 with -0.9% organic decline, but underlying growth reached approximately 3% excluding Olympics impact.

by Luis Rijo