Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9363 Articles

Video - Nov 04, 2025 Prime Video integrated into AGF Germany measurement system via Nielsen

AGF Videoforschung and Amazon integrate Prime Video into standardized measurement framework using server-to-server technology starting November 2025.

by Luis Rijo

Data - Nov 04, 2025 Germany certifies Platform Control as dispute resolution body for Google platforms

Bundesnetzagentur certified Platform Control on November 4, 2025, establishing free legal review of content moderation decisions for YouTube and Google Maps users.

by Luis Rijo

Video - Nov 04, 2025 Fitness equipment maker files defamation suit against YouTuber

The Vulcan TALOS gym equipment shown in YouTuber's controversial review video that sparked lawsuit.Retry

North Carolina manufacturer Vulcan Strength Training Systems sued fitness YouTuber Adrian Gluck on October 31, 2025, after he posted a video calling their $4,000 product "a pile of shit."

by Luis Rijo

Social - Nov 03, 2025 Facebook allows private groups to convert to public with member protections

Facebook group privacy conversion interface showing old content protection and public visibility options

Facebook enables private group conversion to public starting November 3, 2025, with safeguards protecting member privacy and historical content visibility.

by Luis Rijo

AI - Nov 03, 2025 Moloco executive details practical AI applications in retail media monetization

Drew Cashmore, Managing Director, Adaptive Retail Group

Machine learning infrastructure enables retailers to increase ad load and efficiency without degrading shopper experience through real-time personalization technology.

by Luis Rijo

AI - Nov 03, 2025 Industry expert questions AdCP media buying protocol for ad automation

Ari Paparo analyzes Ad Context Protocol limitations for programmatic transactions while highlighting creative automation potential in November 2025 analysis.

by Luis Rijo

AI - Nov 03, 2025 Ad tech industry debates agentic AI protocol amid transparency concerns

ExchangeWire podcast discussing Ad Context Protocol transparency concerns in advertising AI

Ad Context Protocol launch on October 15 sparks debate about whether advertising needs another standard before addressing transparency in AI automation.

by Luis Rijo

Social - Nov 03, 2025 Reddit hits 116M users as Google search traffic remains flat

Reddit reported $585 million revenue and 116 million daily users in Q3 2025, with CEO noting external search traffic stayed flat while organic growth and marketing drove expansion.

by Luis Rijo