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Luis Rijo
Frankfurt, Germany
10776 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Amazon AI scraping project creates unauthorized listings for small brands 8 min read

    Amazon AI scraping project creates unauthorized listings for small brands

    Amazon AI scraping via Project Starfish creates unauthorized listings for independent brands. Small retailers report hallucinations and broken customer trust.

  • Amazon Canada implements strict ownership verification to meet KYC rules 7 min read

    Amazon Canada implements strict ownership verification to meet KYC rules

    Amazon.ca now requires a self-attestation document from sellers to verify beneficial ownership, following updated Canadian KYC regulations for disbursements.

  • Is your site finally ready? The new math behind premium ad network approvals 8 min read

    Is your site finally ready? The new math behind premium ad network approvals

    Raptive and Mediavine shift eligibility rules as Google’s 2025 core updates disrupt traffic. Discover the technical requirements and revenue thresholds for sites.

  • What is AI slop and why advertisers should care about it now 12 min read

    What is AI slop and why advertisers should care about it now

    AI slop refers to low-quality, mass-produced content created by artificial intelligence with minimal oversight, flooding platforms and threatening advertising effectiveness.

  • Grok safety failure: X’s latest AI scandal 9 min read

    Grok safety failure: X’s latest AI scandal

    Grok AI generated prohibited images of minors, sparking regulatory scrutiny and brand safety fears. xAI remains silent as the ENFORCE Act looms over the platform.

  • Shopify analytics complexity increases as merchant data gaps emerge 7 min read

    Shopify analytics complexity increases as merchant data gaps emerge

    Shopify analytics and technical attribution challenges require diagnostic metric maps to identify checkout friction and traffic misalignment as platforms expand.

  • Former EU commissioners defend digital rules against Trump censorship claims 7 min read

    Former EU commissioners defend digital rules against Trump censorship claims

    Former EU commissioners defend the Digital Markets Act against Trump's censorship accusations, clarifying the focus on fair competition and market transparency.

  • Why cutting marketing budgets compounds faster than you think 19 min read

    Why cutting marketing budgets compounds faster than you think

    Kraft mac and cheese fell to 39% share as zero-based budgeting proved marketing works multiplicatively, not additively—cutting 25% one year costs far more.

  • Nadella blogs about AI slop 18 min read

    Nadella blogs about AI slop

    Microsoft CEO launches personal blog dismissing content quality debates as the company privately admits its AI assistant fails basic tasks and struggles with adoption.

  • Stanford study finds AI medical models make severe clinical errors in 22% of cases 12 min read

    Stanford study finds AI medical models make severe clinical errors in 22% of cases

    New Stanford-Harvard research reveals widely used AI models produce harmful medical recommendations at concerning rates, with most errors stemming from omissions rather than bad advice.

  • Tennessee senator introduces bill that could make AI companion training a felony 21 min read

    Tennessee senator introduces bill that could make AI companion training a felony

    Tennessee Senator Becky Massey introduced SB 1493 making certain AI training a Class A felony, while Trump targets state AI laws through federal preemption.

  • Federal judge blocks Nielsen's controversial radio ratings policy 12 min read

    Federal judge blocks Nielsen's controversial radio ratings policy

    A federal court has barred Nielsen from enforcing a contested pricing policy that radio giant Cumulus Media argued illegally leverages the measurement company's monopoly power over radio audience data.

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