Skip to Sidebar Skip to Content
Luis Rijo
Frankfurt, Germany
10779 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • 13 min read

    Apple pauses Texas age verification rules after court injunction

    Apple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.

  • Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks 10 min read

    Alexa+ gains Expedia, Yelp, Angi and Square to handle travel and home tasks

    Amazon extends voice assistant booking capabilities across hotels, home services, and wellness appointments coming throughout 2026, expanding agentic commerce infrastructure.

  • Looker Studio adds 15 partner connectors in year-end expansion 6 min read

    Looker Studio adds 15 partner connectors in year-end expansion

    Google expands Looker Studio Connector Gallery with 15 integrations from Supermetrics, Dataslayer, and others spanning retail media, social platforms, and CRM on December 23, 2025.

  • Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV 10 min read

    Nielsen and Roku deepen ties with Roku Channel becoming #2 in ad-supported TV

    Nielsen and Roku expand strategic partnership on December 22, integrating streaming data while revealing The Roku Channel ranks #2 in ad-supported TV time.

  • Paramount climbs to third despite losing ground year-over-year 11 min read

    Paramount climbs to third despite losing ground year-over-year

    Paramount captured 8.9% of TV in November 2025 with strong monthly gains, though down from 9.3% in 2024. Netflix grew to 8.3% while YouTube leads at 12.9% share.

  • Snapchat brings AI video generation to users with new Animate It lens 9 min read

    Snapchat brings AI video generation to users with new Animate It lens

    Snapchat launched Animate It on December 22, offering Lens+ subscribers access to prompt-based video generation powered by an internally developed AI model.

  • TikTok leads platforms in misinformation exposure, new EU study reveals 6 min read

    TikTok leads platforms in misinformation exposure, new EU study reveals

    Comprehensive research measuring disinformation across Facebook, Instagram, LinkedIn, TikTok, X/Twitter and YouTube finds TikTok users face highest exposure to false claims.

  • Brazil's data watchdog adds child protection to enforcement agenda 7 min read

    Brazil's data watchdog adds child protection to enforcement agenda

    ANPD approves priority enforcement map including child safety online following Digital Statute passage while postponing consent rules and governance frameworks.

  • Belgian data watchdog targets adtech with sweeping enforcement strategy 7 min read

    Belgian data watchdog targets adtech with sweeping enforcement strategy

    Belgium's privacy regulator is shifting enforcement resources toward large-scale advertising technology platforms and data brokers under a strategic plan announced December 23, 2025 that fundamentally reshapes how the authority approaches data protection.

  • OpenX integrates Amazon's machine learning to filter low-value impressions 9 min read

    OpenX integrates Amazon's machine learning to filter low-value impressions

    OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.

  • France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring 7 min read

    France slashes Amazon's GDPR fine from €32M to €15M over warehouse monitoring

    French Council of State reduces Amazon France Logistique's €32 million GDPR penalty to €15 million, finding some employee monitoring systems legally justified under European data protection rules.

  • McDonald's hit with class action over McRib's missing rib meat 11 min read

    McDonald's hit with class action over McRib's missing rib meat

    Four consumers claim fast-food chain misled millions by naming sandwich after meat it doesn't contain, seeking damages across multiple states.

Load More You've reached the end of the list