Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9363 Articles

Data - Oct 29, 2025 Media Rating Council issues draft standards for digital ad auction transparency

Media Rating Council releases September 2025 public comment draft outlining transparency requirements for digital advertising auctions, affecting display, audio, video, search, and retail media channels.

by Luis Rijo

Data - Oct 29, 2025 Check My Ads challenges auction transparency standards

Watchdog organization submits critical comments warning MRC proposal risks codifying unequal transparency for closed-loop platforms while creating conflicts of interest.

by Luis Rijo

Data - Oct 29, 2025 AWS becomes central infrastructure for advertising beyond Amazon's own business

AWS RTB Fabric architecture diagram showing requester and responder gateways with VPC connections

AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.

by Luis Rijo

Data - Oct 29, 2025 Chrome enforces secure connections by default in October 2026

Chrome warning dialog shown when accessing HTTP sites without secure HTTPS encryption protocols

Chrome 154 will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption.

by Luis Rijo

Data - Oct 29, 2025 Wunderkind launches identity-based audience targeting for Meta Ads Manager

Wunderkind introduced Audiences for Meta on October 29, 2025, enabling brands to sync first-party identity data with Meta Ads Manager for precision targeting.

by Luis Rijo

Social - Oct 29, 2025 G2 and Reddit partner to streamline B2B software brand presence

G2 partners with Reddit to help B2B software brands extend verified profiles to Reddit Pro accounts, addressing AI search shifts and community engagement challenges.

by Luis Rijo

Display - Oct 29, 2025 Google adds political ads to Transparency Center

Google expanded its Ads Transparency Center to include political advertisements, enabling users to search and analyze political campaigns worldwide with spending data and creative details.

by Luis Rijo

AI - Oct 29, 2025 Gemini iOS app traffic revealed through undocumented user agent

New undocumented user agent "GeminiiOS" discovered by analyst identifies traffic from Gemini's iOS app WebView, exposing measurement gaps in Google's AI traffic.

by Luis Rijo