Meta Ads Library adds WhatsApp filter and low impression labels
Meta Ads Library introduced WhatsApp platform filtering and low impression count labels, enhancing competitive research capabilities for digital advertisers.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
-
News publishers lose half their Google search traffic in two years
Google Web Search traffic to news publishers declined from 51% to 27% between 2023-2025 while Discover feed climbed to 68%, creating volatility for content creators.
-
Google slashes audience targeting thresholds to 100 users across all networks
Google reduced minimum audience size requirements to 100 active users across Search, Display, and YouTube networks for all segment types, marking a substantial expansion of remarketing accessibility for smaller advertisers.
-
Europe's Data Act reshapes connected device rules for marketers
European Data Act establishes data sharing obligations for connected devices and cloud services starting September 2025, affecting digital advertisers' access to IoT data.
-
Anonym brings privacy-protected measurement to Pinterest advertisers
Mozilla-owned Anonym partnered with Pinterest to enable brands to measure campaign performance using tightly governed first-party data through encrypted infrastructure.
-
TikTok users are complaining about search
TikTok search quality has deteriorated significantly according to user complaints across Reddit and industry reports, raising questions about the platform's viability as Gen Z's preferred search engine despite 57% of users searching on the app.
-
Apple bends to Japan's competition law with app store and payment changes
Apple announces iOS changes for Japan on December 17, introducing alternative marketplaces and payment options to comply with MSCA regulations affecting developers.
-
Italy fines Apple €98.6 million for making developers ask users twice
Italian regulator rules Apple's App Tracking Transparency policy forces unfair double consent on third-party developers while benefiting its own ads.
-
Microsoft bets on AI to rewrite Windows after code it wrote broke the OS
Microsoft plans to eliminate C and C++ code by 2030 using AI after admitting months of Windows 11 malfunctions caused by components that started failing in July 2025.
-
Banks profit six times their costs as merchants absorb 50% of debit fraud
Federal Reserve data shows banks earning $0.24 on $0.041 costs while merchants absorbed 49.9% of debit card fraud in 2023, up from 38.3% in 2011, as industry resists fee updates.
-
Google buys Intersect for $4.75B to solve AI's power crisis
Alphabet acquires Intersect for $4.75 billion in cash to accelerate data center energy capacity. Deal includes multiple gigawatts of projects under construction.
-
Google delays Gemini's complete takeover of Assistant until 2026
Google pushes Gemini's full replacement of Assistant into 2026 after announcing 2025 completion. The transition affects millions of mobile users and smart devices.
