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Luis Rijo
Frankfurt, Germany
10779 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Google quietly expands AI Overview ads to 11 countries without fanfare 10 min read

    Google quietly expands AI Overview ads to 11 countries without fanfare

    Google expanded AI Overview ads to Australia, Canada, India and 8 more countries on December 19, targeting English speakers with text and shopping ads.

  • Google quietly kills Q&A for an AI button most won't use 9 min read

    Google quietly kills Q&A for an AI button most won't use

    Google replaces Business Profile Q&A with AI-powered Ask feature, completing a systematic dismantling of customer interaction tools that began with chat removal in 2024.

  • Credit cards now dominate as shoppers plan record holiday spending 12 min read

    Credit cards now dominate as shoppers plan record holiday spending

    TransUnion Q4 2025 study shows 42% of Americans will rely on credit cards for holiday purchases, up from 38% last year, as 58% plan to spend over $250 despite inflation.

  • Brands can now track and influence what AI says about them 9 min read

    Brands can now track and influence what AI says about them

    impact.com partners with Evertune to integrate AI Brand Monitoring into performance marketing platform, enabling brands to measure and optimize visibility across ChatGPT, Gemini, and other large language models.

  • Gemini now serves local results from Google Maps in visual format 9 min read

    Gemini now serves local results from Google Maps in visual format

    Google's Gemini AI assistant integrates Maps data with photos and ratings directly in conversational interfaces starting December 13, 2025.

  • Your dating app activity is TikTok's business now 18 min read

    Your dating app activity is TikTok's business now

    Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.

  • ChatGPT holds two-thirds market share as Gemini and Grok gain ground 11 min read

    ChatGPT holds two-thirds market share as Gemini and Grok gain ground

    ChatGPT maintains commanding lead in U.S. AI chatbot traffic with 66% share while Google Gemini climbs rankings and X's Grok enters top 10 despite declining visits.

  • AI washing exposed: how empty promises destroy marketing credibility 14 min read

    AI washing exposed: how empty promises destroy marketing credibility

    AI washing research reveals systematic exaggeration of artificial intelligence capabilities creating consumer mistrust cycles that threaten brand credibility across marketing.

  • Australian watchdog sounds alarm on AI risks marketers need to know 11 min read

    Australian watchdog sounds alarm on AI risks marketers need to know

    ACCC releases comprehensive AI industry snapshot on December 17, warning of consumer risks from agentic systems, fake reviews, and privacy-degrading practices across platforms.

  • How digital advertising quietly undermines the news industry 7 min read

    How digital advertising quietly undermines the news industry

    IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding.

  • Recipe bloggers warn: Google's AI recipes risk ruining holiday meals 12 min read

    Recipe bloggers warn: Google's AI recipes risk ruining holiday meals

    NBC News investigation reveals AI-generated recipes produce hazardous results as Google displays untested content using stolen photos from publishers.

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