Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9366 Articles

Retail - Oct 28, 2025 DOUGLAS partners with AudienceProject for cross-media measurement in DACH

DOUGLAS selects independent measurement provider to track campaign performance across digital and television channels in Germany, Austria, and Switzerland.

by Luis Rijo

Data - Oct 28, 2025 Display & Video 360 API adds YouTube and Demand Gen asset management

Display & Video 360 API October 2025 update introduces asset creation for YouTube and Demand Gen ads, AdGroupAd retrieval, policy review fields, and SDF v9.1 and v9.2 support.

by Luis Rijo

Social - Oct 28, 2025 Meta expands advertiser verification for Thailand campaigns

Meta will require select advertisers targeting Thai audiences to verify beneficiaries and payers, with designations displayed in ads and the Ad Library.

by Luis Rijo

Search - Oct 28, 2025 Former Google insider reveals outdated advertising strategies

Former Google employee discusses three advertising practices once recommended to clients that digital marketers should now avoid in search campaigns.

by Luis Rijo

Search - Oct 28, 2025 Amazon introduces reserve share of voice for branded search

Amazon Reserve Share of Voice definition showing fixed-price branded keyword placement options

Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access.

by Luis Rijo

AI - Oct 28, 2025 Microsoft and OpenAI restructure partnership with new governance framework

Microsoft maintains 27% stake in OpenAI public benefit corporation following recapitalization. New agreement extends IP rights through 2032 and introduces independent AGI verification panel.

by Luis Rijo

Search - Oct 28, 2025 SEO professional fired as CEO bets on AI search, traffic drops 70%

Company loses 70% of organic traffic in two months after dismissing SEO team based on misconceptions about AI search impact and traditional Google visibility.

by Luis Rijo

AI - Oct 28, 2025 Marketing professionals question AI reliability as deployment challenges mount

AI implementation challenges mount as marketing professionals report widespread reliability and accuracy issues across platforms.

Industry criticism grows as automated systems show inconsistent performance, with practitioners citing accuracy issues that challenge fundamental deployment strategies across marketing platforms.

by Luis Rijo