Google gives programmatic buyers new freedom on prescription drug ads
Google allows Authorized Buyers to promote prescription drugs without certification starting January 2026, departing from Google Ads requirements.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Posts
Previous Posts-
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Sports documentaries fuel Gracenote's push into streaming hub technology
Gracenote expands On Sports platform with documentary linking and athlete imagery as viewing minutes surge 260% since 2021, targeting deeper fan engagement beyond live games.
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Why your podcast ads are missing affluent seniors and burning budget on 25-year-olds
New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets.
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Why relying on AI chatbots for information threatens democratic discourse
Digital analyst Esther Paniagua warns chatbots create information prisons as platforms capture revenue from publishers, threatening journalism and democracy.
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German media giant ditches weather platform in surprise €undisclosed deal
ProSiebenSat.1 sells wetter.com to FUNKE Mediengruppe after 25 years, marking another step in the broadcaster's retreat from digital ventures as it refocuses on core entertainment business.
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French regulator sides with Microsoft over Qwant in high-stakes search battle
France's Autorité de la concurrence rejected Qwant's antitrust complaint against Microsoft on November 27, finding insufficient evidence of dominance in search syndication markets.
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Google's December update destroys Discover traffic for news sites
Google's December 2025 core update triggered severe ranking volatility and Discover traffic collapse within 48 hours, with publishers reporting complete traffic elimination before Christmas.
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NBCUniversal unveils live sports ad tools that measure real-time ROI
NBCUniversal launches LIVE Total Impact, AI contextual targeting, and Performance Insights Hub on December 17, 2025, introducing cross-platform measurement and attribution.
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Adobe forecasts four creative trends shaping 2026 advertising campaigns
Adobe's 2026 Creative Trends report identifies four visual strategies—multisensory experiences, emotional connection, surreal design, and local authenticity.
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3 ways marketers are setting themselves up to fail in 2026
Marketing leaders from Jacquard and Funnel warn 70-80% still use last-click attribution while ChatGPT's ubiquity makes brand differentiation harder than ever.
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LiveOne bets big on connected car streaming as audio ad revenue jumps 30%
LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.
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French regulator fines Israeli marketing platform €1M for processor violations
France's CNIL imposed €1 million penalty on Optimove for GDPR processor compliance failures affecting 9.8 million French users in Deezer data breach case.
