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Luis Rijo
Frankfurt, Germany
10779 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Instacart hit with $60 million fine for hidden fees and subscription traps 8 min read

    Instacart hit with $60 million fine for hidden fees and subscription traps

    FTC settlement reveals Instacart concealed mandatory service fees, misled customers about refund policies, and charged memberships without proper consent from 2013-2019.

  • Place Exchange just made DOOH buying as easy as display ads 9 min read

    Place Exchange just made DOOH buying as easy as display ads

    Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement.

  • Contentsquare brings AI analytics to Shopify checkout process 10 min read

    Contentsquare brings AI analytics to Shopify checkout process

    Contentsquare announces Shopify partnership on December 17, enabling session replay, heatmaps, and frustration scoring across checkout flows for merchants.

  • Google sues SerpApi over search scraping in copyright lawsuit 9 min read

    Google sues SerpApi over search scraping in copyright lawsuit

    Google filed lawsuit Dec. 19 against Texas API company for bypassing SearchGuard protections and scraping copyrighted content from search results pages.

  • DoubleVerify sued for allegedly not verifying its own claims 13 min read

    DoubleVerify sued for allegedly not verifying its own claims

    Shareholder derivative lawsuit accuses DoubleVerify executives of misleading investors about AI capabilities, bot detection failures, and closed platform challenges during 2023-2025.

  • The Trade Desk cut 39 jobs during employee meeting a year after its biggest reorg 12 min read

    The Trade Desk cut 39 jobs during employee meeting a year after its biggest reorg

    The Trade Desk dismissed approximately 39 employees on December 17, 2025, during an all-hands meeting, marking the second significant workforce adjustment in 12 months at the programmatic advertising platform.

  • Austrian court gives one man total access to his Meta data after 11-year battle 12 min read

    Austrian court gives one man total access to his Meta data after 11-year battle

    Meta ordered to reveal all user data after decade-long privacy case ends with Austrian court victory establishing unprecedented access rights under GDPR Article 15.

  • Texas sues Hisense over smart TV surveillance affecting 1.27 million residents 10 min read

    Texas sues Hisense over smart TV surveillance affecting 1.27 million residents

    Texas Attorney General files lawsuit against Hisense for collecting viewing data through ACR technology from 470,000 households without proper consent or disclosure.

  • Belgian court overturns data fine in direct marketing ruling 10 min read

    Belgian court overturns data fine in direct marketing ruling

    Brussels appeals court annuls GDPR reprimand for marketing campaign targeting age groups, finding health benefits justified processing under legitimate interest assessment.

  • Body cameras require immediate disclosure under GDPR, EU court rules 10 min read

    Body cameras require immediate disclosure under GDPR, EU court rules

    EU court clarifies body cameras trigger Article 13 GDPR requiring instant passenger notification, ending debate over whether observation-based data collection needs immediate transparency.

  • Google tells website owners nothing has changed for AI search 12 min read

    Google tells website owners nothing has changed for AI search

    Google Search Relations team says traditional SEO practices remain effective for AI-powered search features despite industry pushing new optimization acronyms.

  • Apple expands App Store search ads with multiple placements arriving in 2026 15 min read

    Apple expands App Store search ads with multiple placements arriving in 2026

    Apple announced additional App Store search ad positions launching in 2026, automatically enrolling campaigns without modifications as competition intensifies.

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