Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9366 Articles

Social - Oct 26, 2025 Meta deprecates legacy campaign APIs for Advantage+ structure

Meta phases out Advantage Shopping and App Campaign APIs by Q1 2026, introducing unified automation framework for Marketing API developers.

by Luis Rijo

AI - Oct 26, 2025 Amazon develops smart glasses for delivery drivers with AI-powered tracking

Amazon delivery driver wearing smart glasses with AI computer vision technology for package tracking

Amazon announced smart delivery glasses on October 22, 2025, using computer vision and AI to monitor drivers while building datasets for automation.

by Luis Rijo

AI - Oct 26, 2025 Advertising executive challenges ageism myths in digital industry debate

Marketing professionals across generations using digital platforms, social media, and AI technology

Industry veteran John Long disputes claims that middle-aged creatives struggle with AI, presenting data showing 40-year-olds spent entire careers in digital.

by Luis Rijo

AI - Oct 26, 2025 Meta's AI advertising gamble: Brand control versus algorithmic efficiency

Meta's aggressive push toward fully automated advertising has ignited fierce industry debate.

by Luis Rijo

Audio - Oct 26, 2025 Spotify raises UK premium subscriptions to £12.99 in November billing cycle

Spotify Premium price increase notification email showing UK subscription rising from £11.99 to £12.99 monthly

Streaming service announces second price increase within 18 months, affecting 236 million global premium subscribers with individual plans rising 8.3%.

by Luis Rijo

AI - Oct 26, 2025 AI agent developer jobs remain elusive despite explosive market growth

Technical community discussions reveal fundamental tensions between automation platforms, traditional programming roles, and the infrastructure-heavy reality of agent development that prevents job title standardization.

by Luis Rijo

AI - Oct 26, 2025 Tech community questions AI agent adoption for routine tasks

Santiago's X post stating traditional code beats AI agents 9/10 times in programming tasks.Retry

Developer Santiago sparked debate about AI agent overuse after posting on X, drawing 86 responses questioning when traditional programming beats expensive automation.

by Luis Rijo

Data - Oct 26, 2025 Google shuts down DataForSEO's API cost cut in five days

DataForSEO's LinkedIn announcement stamped with "Blocked by Google" after five-day price reduction

Google shut down DataForSEO's SERP API cost reduction within five days, eliminating the 80% savings and removing the announcement page from the internet.

by Luis Rijo