Bauer Media Audio brings Audiomob's gaming audio ads to eight markets
Bauer Media Audio integrates Audiomob's non-intrusive in-app audio advertising into audioXi across eight European markets, expanding digital audio reach into gaming.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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German court finds shopping cart data may qualify as sensitive under GDPR
Wiesbaden court challenges narrow interpretation of health data protection after payment processor stored detailed information on pharmacy and sex shop purchases.
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Google exec says AI search needs same SEO while publishers lose traffic
Nick Fox tells publishers to optimize for AI search like normal SEO on December 15 while rejecting standardized licensing deals for struggling small outlets.
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Mozilla appoints new CEO as Firefox pivots toward AI browser
Anthony Enzor-DeMeo becomes Mozilla CEO on December 16, 2025, planning to transform Firefox into an AI-powered browser while maintaining user trust and privacy controls.
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Berlin court rules 1,099 hotels can claim damages from Booking.com
Berlin Regional Court confirms over 1,000 German hotels have right to compensation from Booking.com for anticompetitive best price clauses used Europe-wide.
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Kochava launches certification for major ad platforms Meta, Google, TikTok
Kochava announced December 15 its Partner Certification Program recognizing Meta, Google Ads, Snapchat, TikTok, Liftoff, and YouAppi for integration quality standards.
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Comscore adds audio and social to cross-platform measurement suite
Comscore expands its campaign measurement platform with streaming audio tracking and enhanced Meta reporting, addressing fragmentation across TV, digital, and social channels.
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YouTube Create finally arrives on iPhone after year-long Android exclusivity
YouTube brings its free video editing app to iOS on December 15, 2025, offering creators automated captions, royalty-free music, and AI-powered tools.
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Search budgets shift to social and CTV as B2B targeting enters new precision era
Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.
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AI won't replace OOH creatives in 2026—it will finally set them free
Shawn Spooner predicts artificial intelligence will enhance out-of-home advertising creativity by automating planning tasks and enabling contextual testing at scale.
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Most Americans doubt AI will enhance human abilities, new survey reveals
Survey of U.S. adults shows majorities view AI negatively for creativity and relationships, with younger users particularly skeptical despite heavy usage.
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77% of UK marketers predict growth while AI stays out of creative roles
77% of UK marketers forecast revenue expansion in 2026 despite rising competition and integration challenges, according to new survey data released December 10.
