Google forces publishers into AI-powered Offerwall without asking first
Google AdSense automatically enrolls active Offerwall publishers in machine learning optimization January 10, claiming 8.15% revenue gains while overriding manual controls.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Previous Posts-
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Google quietly adds three states to privacy compliance toolkit
Google AdSense expands state privacy regulations messaging to Indiana, Kentucky, Rhode Island on December 11, introducing automatic targeting for future states.
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Google's Preferred Sources goes global with doubled click rates
Google expands Preferred Sources globally on December 10, 2025 while launching commercial AI partnerships with publishers like The Guardian and Der Spiegel.
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Recipe creators clash with Google over AI plagiarism and photo theft
Recipe publishers report Google's AI features display complete recipes with errors, plagiarized content, and stolen photos without proper attribution.
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Two-thirds of retail sites fail mobile speed tests this holiday season
Major U.S. retailers struggle with mobile performance as 65% fail Core Web Vitals assessments while holiday shoppers spend over $1 trillion online.
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Google denies Gemini ads despite advertiser briefings on 2026 rollout
Google reps told advertisers in December 2025 that ads would come to Gemini in 2026, but VP Dan Taylor publicly refuted the claims hours after Adweek published the report.
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How retailers are finally solving the audience targeting puzzle
IAB Australia reveals 16 audience segmentation methods retailers must deploy to compete as retail media hits projected $300 billion by 2030 market size.
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IAB Australia's video framework aims to fix measurement chaos
IAB Australia releases comprehensive video measurement framework on December 11, addressing fragmentation across viewability, attention metrics, and brand effectiveness.
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Reddit begins testing verified profiles with grey checkmarks for accounts
Reddit starts limited alpha test of verified profiles on December 10, 2025, adding grey checkmarks to usernames for public figures, experts, and businesses.
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YouTube CEO defends AI moderation as creators lose channels overnight
Neal Mohan says automated enforcement improves weekly while banned creators report instant appeal rejections and wrongful terminations by YouTube's AI systems.
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Shopify launches cross-merchant product network blurring store boundaries
Shopify Product Network surfaces products from third-party merchants directly on competitor stores, creating unified checkout experiences that challenge traditional e-commerce boundaries.
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How developers can build AI shopping catalogs with Bing APIs
SerpApi releases Python tutorial combining Bing Copilot and Shopping APIs to generate gift recommendations with direct purchase links for e-commerce builders.
