Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9366 Articles

Data - Oct 25, 2025 IAB Tech Lab opens comment period for privacy framework updates

IAB Tech Lab launched public comment on Global Privacy Protocol and Data Deletion Request Framework updates through December 1, adding four U.S. states.

by Luis Rijo

Data - Oct 25, 2025 LG Ad Solutions integrates ACR data with Databricks Marketplace

LG Ad Solutions launches Program Views dataset on Databricks Marketplace, providing 33M+ opted-in Smart TV viewership data through Delta Sharing infrastructure.

by Luis Rijo

Search - Oct 25, 2025 Monday.com reports Google AI search changes impacting traffic acquisition

Monday.com executives acknowledged reduced search traffic from Google's algorithm updates and AI Overviews during Q2 2025 earnings call, affecting SMB customer acquisition.

by Luis Rijo

AI - Oct 25, 2025 Dutch authority publishes AI literacy implementation guide

AI literacy framework showing four implementation phases for organizational compliance

Dutch Data Protection Authority releases second AI literacy guide with four-step framework as organizations struggle with compliance ahead of AI Act enforcement.

by Luis Rijo

AI - Oct 25, 2025 Snapchat makes AI image generation free in U.S.

Imagine Lens removes subscription requirement for text-to-image AR feature after launching to Snapchat+ subscribers in September, expanding internationally.

by Luis Rijo

Data - Oct 25, 2025 Microsoft Clarity adds city and state metrics to dashboard cards

Microsoft Clarity dashboard showing city-level traffic data with session counts for global locations

Microsoft Clarity launched city and state analytics on dashboard cards October 22, enabling regional traffic analysis without filter navigation for local businesses.

by Luis Rijo

AI - Oct 25, 2025 Cloudflare partners with Visa and Mastercard to secure AI agent shopping

Cloudflare, Visa and Mastercard introduce authentication protocols to help merchants distinguish legitimate AI shopping agents from malicious bots through cryptographic verification.

by Luis Rijo

Video - Oct 25, 2025 Magnite introduces machine learning-powered ad podding for streaming platforms

Ad podding comparison showing competitive separation in streaming commercial breaks

Magnite announced advanced ad podding technology on October 24, 2025, applying machine learning to optimize commercial breaks as CTV spending reaches $46.9 billion.

by Luis Rijo