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Luis Rijo
Frankfurt, Germany
10780 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • How developers can build AI shopping catalogs with Bing APIs 9 min read

    How developers can build AI shopping catalogs with Bing APIs

    SerpApi releases Python tutorial combining Bing Copilot and Shopping APIs to generate gift recommendations with direct purchase links for e-commerce builders.

  • Channel99 makes B2B audience targeting automatic across LinkedIn and Google 11 min read

    Channel99 makes B2B audience targeting automatic across LinkedIn and Google

    Chris Golec's Channel99 launches one-click audience activation for B2B marketers on December 11, integrating LinkedIn, Google, Microsoft, and Facebook with AI recommendations.

  • What 28 marketing executives predict will transform digital advertising in 2026 13 min read

    What 28 marketing executives predict will transform digital advertising in 2026

    Wunderkind released predictions from industry experts forecasting major shifts in how brands will leverage artificial intelligence, first-party data, and customer engagement strategies for 2026 marketing operations.

  • Your search habits are changing - and mobile gaming is reaping the rewards 8 min read

    Your search habits are changing - and mobile gaming is reaping the rewards

    LoopMe survey of 66,819 consumers shows users are 2-3x more likely to turn to GenAI than search engines, while mobile gaming time increases by 31-54%.

  • HubSpot's Loop Marketing data reveals how 1,800 marketers adapt to AI 9 min read

    HubSpot's Loop Marketing data reveals how 1,800 marketers adapt to AI

    HubSpot surveyed 1,800+ marketers in Q4 2025, revealing 51% lack clear brand positioning while 93% say personalization drives leads amid AI-driven marketing shifts.

  • Global ad spending hits $1.14 trillion as commerce overtakes TV 9 min read

    Global ad spending hits $1.14 trillion as commerce overtakes TV

    WPP Media projects 8.8% growth in 2025 advertising revenue, reaching $1.14 trillion globally, with commerce surpassing TV for first time at $178.2B.

  • Google's third core update of 2025 just dropped before Christmas 13 min read

    Google's third core update of 2025 just dropped before Christmas

    Google released its December 2025 core update on December 11, taking up to three weeks to roll out as website owners report ranking volatility.

  • NZZ moves to acquire 45% stake in APG|SGA for CHF 220 per share 11 min read

    NZZ moves to acquire 45% stake in APG|SGA for CHF 220 per share

    Swiss media company NZZ to increase APG|SGA stake from 25% to 45% through CHF 220 per share transactions with JCDecaux and Pargesa, pending shareholder approval January 2026.

  • YouTube adds inline corrections feature for published videos 8 min read

    YouTube adds inline corrections feature for published videos

    YouTube introduces native correction system allowing creators to add timestamped fixes to live videos through description field without re-uploading content.

  • EU regulators identify gatekeepers' AI advantages in data and infrastructure access 14 min read

    EU regulators identify gatekeepers' AI advantages in data and infrastructure access

    High-Level Group paper maps Digital Markets Act interplay with AI competition as Brussels opens Google investigation on December 9, 2025, examining content usage terms.

  • Amazon Same-Day grocery delivery reaches 2,300 cities across the U.S. 8 min read

    Amazon Same-Day grocery delivery reaches 2,300 cities across the U.S.

    Amazon expanded Same-Day Delivery for fresh groceries to over 2,300 U.S. cities by December 2025, with perishables becoming top sellers and Prime members shopping twice as often.

  • PubMatic partners with Kontext for AI chatbot advertising 9 min read

    PubMatic partners with Kontext for AI chatbot advertising

    PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.

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