Google's third core update of 2025 just dropped before Christmas
Google released its December 2025 core update on December 11, taking up to three weeks to roll out as website owners report ranking volatility.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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NZZ moves to acquire 45% stake in APG|SGA for CHF 220 per share
Swiss media company NZZ to increase APG|SGA stake from 25% to 45% through CHF 220 per share transactions with JCDecaux and Pargesa, pending shareholder approval January 2026.
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YouTube adds inline corrections feature for published videos
YouTube introduces native correction system allowing creators to add timestamped fixes to live videos through description field without re-uploading content.
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EU regulators identify gatekeepers' AI advantages in data and infrastructure access
High-Level Group paper maps Digital Markets Act interplay with AI competition as Brussels opens Google investigation on December 9, 2025, examining content usage terms.
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Amazon Same-Day grocery delivery reaches 2,300 cities across the U.S.
Amazon expanded Same-Day Delivery for fresh groceries to over 2,300 U.S. cities by December 2025, with perishables becoming top sellers and Prime members shopping twice as often.
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PubMatic partners with Kontext for AI chatbot advertising
PubMatic and Kontext announced a partnership enabling programmatic access to advertising inventory within AI-powered chatbots and conversational interfaces.
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Google Analytics session attribution confusion spreads among professionals
Marketing professionals struggle with Google Analytics 4 session attribution mechanics as 59% incorrectly answer direct traffic question despite platform documentation errors.
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Google clarifies AI Max attribution discrepancies as advertisers discover search term reporting anomalies
Google explains AI Max search term matching now relies on inferred intent rather than raw text queries, addressing advertiser concerns about attribution transparency and keyword performance measurement.
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Dutch authority reprimands Takeaway for Google Analytics data transfers
Netherlands data protection regulator issues formal reprimand against food delivery company for transferring customer data to US through Analytics from 2020 to 2023.
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Sponsored products coverage climbs 7% as retailers shift to dynamic ad placement
Pentaleap's H2 2025 benchmarks report reveals major retail media networks expanding keyword coverage while adopting fluid grid strategies over fixed ad slots.
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French digital marketing sector drives €14.4bn economy with 310,000 jobs
Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
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IAB Tech Lab releases CTV ad format standards for public comment
IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
