Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Polish television audiences spent more time with traditional broadcasting and less with streaming services during September 2025, according to Nielsen's latest report.
Prebid Mobile SDK 3.0 integration resulted in up to 10% CPM uplift for WetterOnline within two weeks, as SDK 4.0 development focuses on transparency and flexibility.
JCDecaux Norge AS renews exclusive advertising contract with Bane NOR for 4+2+2 years, covering all Norwegian railway stations including Oslo Central Station.
Google Ads celebrates its 25th anniversary in October 2025, marking a transformation from pay-per-click pricing to AI-powered automation across search advertising.
Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.
Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.
Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.
