Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9369 Articles

Video - Oct 24, 2025 Programmatic advertising in Sweden reaches 5 billion kronor in 2025

Programmatic advertising growth in Sweden reaches 4.7 billion kronor in 2024 with strong momentum.

Swedish programmatic ad spending hit 4.7 billion kronor in 2024, with online video surpassing banners for the first time and growth expected to continue through 2026.

by Luis Rijo

DOOH - Oct 24, 2025 Out-of-home delivers higher ROI than digital channels, research shows

OOH billboard displaying lion image above highway demonstrates high-impact advertising format during sunset traffic.

OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.

by Luis Rijo

Social - Oct 24, 2025 EU finds TikTok and Meta in breach of Digital Services Act transparency rules

TikTok and Meta logos react to EU's 6% transparency fine under Digital Services Act regulations.Retry

European Commission preliminarily finds TikTok and Meta violated DSA transparency obligations on October 24, 2025, affecting researcher data access and content moderation.

by Luis Rijo

Search - Oct 24, 2025 ChatGPT traffic underperforms Google in e-commerce study

Google dominates e-commerce with 41.9% traffic share while ChatGPT climbs from lower position at 0.2%

Research analyzing 973 websites finds ChatGPT referrals lag traditional channels in conversion rates despite favorable bounce rates across $20 billion in revenue.

by Luis Rijo

DOOH - Oct 23, 2025 VIOOH expands London programmatic DOOH with London Lites partnership

London Lites digital screen displaying Netflix Squid Game advertisement in central London location

Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.

by Luis Rijo

Data - Oct 23, 2025 AWS launches dedicated network for real-time ad bidding workloads

Real-time bidding infrastructure with digital ad exchanges processing programmatic transactions

AWS announces RTB Fabric on October 23, 2025, offering single-digit millisecond latency and 80% cost savings for advertising technology companies processing RTB transactions.

by Luis Rijo

Video - Oct 23, 2025 Teads launches CTV Performance to track site visits and sales

Omnichannel outcomes platform introduces deterministic measurement outside the United States for connected TV campaigns, connecting streaming exposure to qualified actions with beta availability across US, EU5, and APAC markets.

by Luis Rijo

Display - Oct 23, 2025 OpenX expands leadership team with five senior executives

OpenX appointed five senior executives on October 23, 2025 to scale its curation platform OpenXSelect across product, marketing and operations.

by Luis Rijo