Google expands customization features as publisher partnerships enter AI era
Google launches Preferred Sources globally on December 10, 2025, while piloting AI-powered article overviews with major publishers including The Guardian.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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GenAI app spending hits $824 million as marketers adopt AI agents
AppsFlyer reveals GenAI app advertising reached $824 million while 57% of marketers deploy AI agents for technical automation across $109 billion mobile market.
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YouTube expands A/B testing to include titles alongside thumbnails
YouTube now allows creators with advanced features to test up to three title and thumbnail combinations over two-week periods, optimizing for watch time.
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Google AdSense automates Offerwall optimization with machine learning
Google AdSense announces December 10 automatic enrollment in Offerwall optimization, using machine learning to boost revenue 8.15% and conversions 10.2% over manual metering.
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CMA opens investigations into eight firms over online pricing practices
UK regulator launches first enforcement actions under new consumer powers targeting drip pricing and hidden fees across ticketing, fitness, and retail sectors.
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Uber launches Intelligence insights platform powered by LiveRamp clean room
Uber Advertising debuts data insights platform combining mobility and delivery signals with brand data through LiveRamp's secure collaboration environment.
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Nielsen audience segments arrive in Amazon DSP and Marketing Cloud
Nielsen Marketing Cloud brings third-party audience data to Amazon's advertising ecosystem through Zeotap integration on December 8, 2025.
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IAB Ireland releases retail media report for brands and agencies
IAB Ireland published December 2025 report examining retail media infrastructure, measurement approaches, and first-party data readiness in Irish advertising market.
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Pinterest unveils 21 consumer trends for 2026 advertising campaigns
Pinterest released its annual Pinterest Predicts 2026 report on December 9, 2025, identifying 21 emerging trends across fashion, food, home decor, beauty, and travel categories based on global search data analysis.
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Media experts embrace AI advertising cautiously amid brand safety concerns
IAS survey reveals 61% of media professionals excited about AI-generated content opportunities while 53% cite unsuitable adjacencies as top 2026 challenge.
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European Commission opens probe into Google's AI content practices
European Commission investigates whether Google abuses market power by using publisher and YouTube content for AI without compensation or opt-out options on December 9, 2025.
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Google Search Console adds social channel performance tracking
Google Search Console now displays clicks, impressions, and trending content for associated social media channels, marking platform's first cross-channel reporting integration.
