Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9369 Articles

Display - Oct 25, 2025 Index Exchange introduces dynamic pricing model prioritizing publisher revenue

Index Exchange and the Guardian programmatic advertising partnership illustration with revenue

Index Exchange announced Transparent Dynamic Take Rates on October 23, 2025, adjusting per-impression pricing to optimize publisher yield with 4% revenue gains.

by Luis Rijo

Search - Oct 25, 2025 Google reveals AI Max for Search budget requirements in webinar

Campaigns must maintain minimum $50 daily budget and avoid budget limitations before upgrading to AI Max for Search, according to Advanced AI Powered Advertising Webinar.

by Luis Rijo

AI - Oct 24, 2025 Perplexity denies training AI models as Cloudflare documents stealth crawlers

Reddit mascot with trap illustrating forensic test post that caught Perplexity AI scraping content

Perplexity denied training models after Reddit's October 22 lawsuit, while Cloudflare documented the company using stealth crawlers to evade protections.

by Luis Rijo

Video - Oct 24, 2025 Lemonlight and AdRoll partner to bridge creative and media workflows

Two advertising technology companies announced integration addressing fragmented video production and campaign execution, particularly for Connected TV advertising.

by Luis Rijo

Retail - Oct 24, 2025 Amazon Ads launches unified account for global campaign management

Amazon Ads announced open beta for unified advertiser accounts, enabling single-login access to all advertising products across regions during UK and EU roadshow.

by Luis Rijo

Data - Oct 24, 2025 Marketing measurement confidence stalls despite data growth

Marketing mix modeling leads investment plans at 46.9%, followed by incrementality testing at 36.2%.

Over half of marketers report unchanged confidence in measurement accuracy year-over-year, with 60% facing internal skepticism that puts budgets at risk.

by Luis Rijo

Mixed Reality - Oct 24, 2025 Florida issues criminal subpoenas to Roblox over child safety

Florida's attorney general demands records from gaming platform as investigations reveal alleged failures in protecting minors from predators and harmful content.

by Luis Rijo

Display - Oct 24, 2025 MRC restricts property-level ad verification from brand safety claims

After years of advertisers paying for "brand safety" that only checked keywords, the Media Rating Council issues policy requiring actual content analysis.

by Luis Rijo