Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Alliance Digitale unveils economic impact study showing digital advertising industry generated 5.6 billion euros in value while maintaining innovation spending five times above automotive sector levels.
IAB Tech Lab published six standardized CTV ad formats on December 11, opening public comment through January 31 to advance programmatic connected television advertising.
CNBC/NRF Retail Monitor shows November retail sales increased 4.53% year-over-year with flat monthly growth as Cyber Monday timing shifts spending patterns.
LegitScript data reveals explosive growth in problematic peptides advertising across social media, e-commerce, and online ads from 2020-2025 as enforcement remains light.
Debra Aho Williamson predicts AI platforms including ChatGPT and Perplexity will emerge as major advertising destinations in 2026, growing faster than social networks did.
Google introduces Nano Banana Pro, built on Gemini 3 Pro, bringing advanced image generation to Google Ads with multilingual text rendering and enhanced creative controls.
Google launches AI-powered article overviews on December 10, 2025 for major publishers while smaller outlets face mounting traffic losses from AI features.
Meta and Nigeria's data authority reach settlement after investigation into behavioral advertising practices affecting 60 million users in the West African nation.
Dutch government warns proposed GDPR amendments could substantially weaken data protection without effectively reducing regulatory burden for businesses.
Pinterest enters definitive agreement to buy CTV platform tvScientific, bringing performance advertising measurement to television screens for first time at scale.
YouTube TV announces over 10 genre-specific subscription packages launching early 2026, including dedicated sports plan with ESPN networks and NFL add-ons.
Google Search Console adds weekly and monthly data in Performance reports, addressing misaligned date comparison issues for website owners.
